Brand Manager

2 weeks ago


Racine, Wisconsin, United States Johnson Outdoors Full time
Job Title: Brand Manager

Johnson Outdoors is seeking a highly skilled Brand Manager to join our team. As a Brand Manager, you will be responsible for driving the brand growth strategy with a focus on upstream product pipeline development.

Key Responsibilities:
  • Identify product segment trends and opportunity gaps to achieve financial targets
  • Unlock consumer insights and drive new initiatives through the stage gate process
  • Manage marketing plans and campaigns, and lead cross-functional teams to execute downstream communication and commercialization activities
  • Partner closely with senior brand leadership and provide input into the development of brand strategy
  • Lead and execute brand initiatives to grow brand equity and brand identity in the market
Requirements:
  • Bachelor's degree in marketing, business, sales, or equivalent
  • 5 years of experience in brand management and marketing with experience in front-end product development, consumer insights, and brand strategy
  • Advanced knowledge in upstream product development, branding, marketing strategy development, traditional and digital marketing, social media, sponsorship management, and promotion
  • Experience and success in consumer intimacy and segmentation research to profitability grow the brand and align with the market
  • Effective verbal, written, and interpersonal communication skills to leverage across various internal and external teams/resources
What We Offer:
  • Competitive base salary with additional earning potential through participation in the management bonus program
  • Eligibility for annual pay increases and employee stock purchase plans
  • Generous Paid Time Off and holiday benefits, a full benefits package, and broad range of employee support and fitness and wellness plans
  • Performance development and training opportunities, including our tuition assistance program
  • A collaborative and casual work environment, participating in fun company events, and taking advantage of great employee discounts on all our outdoor recreational products

Johnson Outdoors is an equal opportunity employer and welcomes applications from diverse candidates. If you need a reasonable accommodation for any part of the application process, please contact Human Resources at [insert contact information].


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