Director of Brand Management for Outdoor Recreation
1 day ago
At Johnson Outdoors, we're passionate about creating amazing outdoor experiences for adventurers. As a Director of Brand Management for our fishing industry, you'll play a key role in developing and executing our brand strategy to drive growth and innovation.
Key Responsibilities:- Partner with senior brand leadership to develop and execute brand strategies that drive business growth and innovation.
- Lead cross-functional teams to execute and evaluate brand initiatives and innovation strategies.
- Develop and implement market research and consumer insights to inform brand decisions.
- Collaborate with product development, engineering, sales, and operations teams to execute brand and marketing initiatives.
- Provide leadership and direction for product marketing and communications to support brand development and growth.
Johnson Outdoors is a leading manufacturer of outdoor recreation products, including Humminbird fish finders, Minn Kota trolling motors, and Cannon fishing gear. We're committed to innovation and customer satisfaction, and we're looking for talented individuals to join our team.
What We Offer:- A dynamic and collaborative work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
- The chance to work on exciting and innovative projects.
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