Director of Brand Management
4 days ago
Johnson Outdoors is seeking a highly skilled Director of Brand Management to lead our brand marketing efforts and drive business growth. As a key member of our marketing team, you will be responsible for developing and executing global brand strategies that increase brand equity, product sales, and profitability.
Key Responsibilities:- Partner with senior leadership to develop and drive brand strategies that align with business objectives.
- Lead cross-functional teams to execute brand initiatives and innovation strategies.
- Develop and manage the marketing budget in conjunction with senior leadership.
- Provide leadership and direction over product marketing and communications to support brand development and product sales.
- Lead the innovation process with an emphasis on front-end market research, consumer insights, and voice of customer demand space identification.
- Develop and execute e-commerce strategies and plans to drive site traffic, conversion rates, and sales revenue.
- Evaluate brand equity and marketing performance, competitiveness, and return on investment results against business plan.
- Bachelor's degree in marketing, business, communications, or equivalent.
- 10+ years of experience in brand management and marketing, including managing, developing, and executing global consumer goods marketing and brand strategies.
- Proven experience leading and executing brand/marketing strategies that successfully increase brand strength, product sales, growth, and profitability.
- Demonstrated expertise in using marketing insights and analytics to penetrate markets, generate product ideas, and create a successful product portfolio.
- Advanced knowledge and experience in using digital marketing, social media, and other forms of marketing communications to grow the brand, sales, profits, and market demand.
- Strong financial acumen, including developing and managing budgets, developing business plans for new products, and turning data analytics into business insights and P&L.
- Strong leadership skills and experience to manage multiple diverse teams.
- Experience functioning on cross-functional teams to create product development plans and innovation platforms.
Johnson Outdoors is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. We are a company that values innovation, entrepreneurship, and a passion for the outdoors. We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
We offer a competitive base salary, additional earning potential through participation in the annual discretionary cash profit sharing program, eligibility for annual pay increases, and employee stock purchase plans. We also offer a comprehensive benefits package, including health insurance, wellness plans, paid time off, and holiday benefits.
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Director Brand Management
10 hours ago
Racine, Wisconsin, United States Johnson Outdoors Full timeJob Title: Director Brand ManagementJohnson Outdoors is seeking a Director Brand Management to lead the development and execution of global brand strategies for our iconic brands. As a key member of our Brand Marketing team, you will partner closely with senior brand leadership to drive team go-to-market execution and provide direction and leadership for...
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Director of Brand Management
4 weeks ago
Racine, Wisconsin, United States Johnson Outdoors Full timeJob Title: Director of Brand ManagementJohnson Outdoors is seeking a highly skilled Director of Brand Management to lead our brand marketing efforts and drive business growth. As a key member of our marketing team, you will be responsible for developing and executing global brand strategies that increase brand strength, product sales, and profitability.Key...
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Director of Brand Management
3 weeks ago
Racine, Wisconsin, United States Johnson Outdoors Full timeJob Title: Director of Brand ManagementJohnson Outdoors is seeking a highly skilled Director of Brand Management to lead our brand marketing efforts and drive business growth. As a key member of our marketing team, you will be responsible for developing and executing global brand strategies that increase brand equity, product sales, and profitability.Key...
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Director Brand Management
3 weeks ago
Racine, Wisconsin, United States Johnson Outdoors Full timeAbout the RoleJohnson Outdoors is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. We are seeking a highly skilled and experienced Director of Brand Management to join our team.Key ResponsibilitiesDevelop and execute global brand strategies to drive business...
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