Director of Brand Management

1 day ago


Racine, Wisconsin, United States Johnson Outdoors Full time
Job Title: Director of Brand Management

Johnson Outdoors is seeking a highly skilled Director of Brand Management to lead our brand marketing efforts and drive business growth. As a key member of our marketing team, you will be responsible for developing and executing global brand strategies that increase brand strength, product sales, and profitability.

Key Responsibilities:
  • Develop and execute global brand strategies that drive business growth and increase brand strength
  • Lead cross-functional teams to execute brand initiatives and innovation strategies
  • Partner with senior leadership to develop and drive brand strategy to grow brand equity and brand identity
  • Provide leadership and direction over product marketing and communications to support brand development and product sales
  • Develop and manage the marketing budget in conjunction with senior leadership
Requirements:
  • Bachelor's degree in marketing, business, communications, or equivalent
  • 10+ years of experience in brand management and marketing, including managing global consumer goods marketing and brand strategies
  • Proven experience leading and executing brand/marketing strategies that successfully increase brand strength, product sales, growth, and profitability
  • Advanced knowledge and experience in using digital marketing, social media, and other forms of marketing communications to grow the brand, sales, profits, and market demand
About Us:

Johnson Outdoors is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. We design, manufacture, and market a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving, and Camping.

We are committed to creating meaningful, healthy change in the world as individuals and as a family of brands. We value team members who are willing to wear many hats, take personal initiative, and work together to achieve our goals.

We offer a competitive base salary, additional earning potential through participation in the annual discretionary cash profit sharing program, eligibility for annual pay increases, and employee stock purchase plans. We also offer generous paid time off and holiday benefits, health insurance, and wellness plans.


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