Marketing Strategy Specialist

3 weeks ago


Bloomington, Illinois, United States State Farm Full time

Marketing Strategist Role

We are seeking a skilled Marketing Strategist to join our Strategy team at State Farm. As a Marketing Strategist, you will be responsible for developing and implementing marketing strategies that drive brand and product growth. Your expertise will help us identify and define business opportunities and strategic roadmaps to fuel marketing plans and campaigns.

Key Responsibilities

  • Develop marketing strategies aligned with enterprise priorities and objectives
  • Leverage data and consumer insights to drive strategic development and recommendations
  • Contribute to the development, evaluation, and interpretation of measurement frameworks
  • Evaluate new opportunities for strategic alignment and marketing contribution
  • Develop and present annual campaign briefs

Requirements

  • Advanced degree in Marketing/Advertising/Business Administration preferred, 3+ years marketing experience required
  • Experience in a brand strategy, marketing strategy or related analytics role is highly preferred
  • Understanding of brand and marketing performance and effectiveness measurements
  • Ability to consume complex data and research, connect disparate data points to draw meaningful insights

About State Farm

State Farm is a Fortune 50 company that hires the best employees to serve our customers, making us a leader in the insurance and financial services industry. We embrace diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.



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