Field Marketing Specialist

4 weeks ago


Bloomington, Illinois, United States US Fitness Full time
Job Summary

We are seeking a skilled Field Marketing Manager to drive marketing initiatives at a local level across our growing network of fitness clubs. This entrepreneurial individual will play a key role on the marketing team, responsible for developing strategic marketing plans, partnerships, and events that build our brand and generate engagement in local communities around our clubs.

Key Responsibilities

Deliver exceptional customer experiences to every member, every time.
Spearhead local and regional marketing plans, managing calendars and communication to activate them.
Research and identify events, partnerships, and programs within our trade areas.
Develop and lead signature programs, focusing activations for our business.
Build and negotiate relationships with teams, leagues, and partners.
Evaluate the effectiveness of local marketing strategies and lead the adoption of winning plays throughout the club-based teams.
Develop toolkits, processes, and strategies to facilitate easy execution and operational excellence in local marketing.
Manage budget and optimize the use of field marketing resources.
Own accountability for KPI tracking and ongoing reporting for this area.

Requirements

Proven track record in local community events and influencing field teams remotely.
Demonstrated success in building partnerships or sponsorships.
Effective project management skills, with the ability to realize plans on time and on budget.
Excellent relationship-building skills, with the ability to thrive in a team-oriented culture.
Good judgment and high integrity.
A nimble problem solver who anticipates issues and solutions to drive success.
Excellent communication and people skills, with the ability to collaborate effectively and influence others.

Education and Experience

Bachelor's degree.
3-5 years of experience in field sales and marketing.

Benefits

Complimentary membership and guest privileges.
Discounts on personal training, mind and body, aquatics, and kids programs.
Discounts on Serenity Day Spa services and all apparel.
Employee referral gift.
In-house continuing education credits and CEC reimbursement.

Additional Benefits

Medical, dental, vision, supplemental benefits, and group life insurance benefits.
401(k) retirement plan.
Paid time off.

US Fitness is an equal opportunity employer. We are committed to diversity and inclusion in the workplace. If you are a motivated and results-driven individual who is passionate about marketing and community engagement, we encourage you to apply for this exciting opportunity.

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