Digital Marketing Specialist

2 weeks ago

New Castle, United States Hygiena Full time

Hygiena provides rapid microbiology diagnostic tests and solutions for mission-critical, time-sensitive processes around the world. Hygiena's proprietary diagnostic technologies enable customers to; prevent illness and save lives, comply with regulations, protect products and brands, run businesses more effectively. Solutions are sold in a wide range of industries globally, but the core focus is food safety. Headquartered in Camarillo, California and with offices around the world, we are actively looking for talented individuals to help grow the business

At Hygiena we believe:

  • In providing the highest quality products & service
  • Being a leader in innovation
  • Having a compelling desire to improve and win in the marketplace
  • In contributing positively not only in the workplace, but in our community and environment
With rapid growth comes opportunity. We are looking for a Digital Marketing Specialist to join our team in either New Castle, Delaware or Mississauga, Ontario This is a full-time, exempt position.

Responsibilities:
  • Collaborate with key stakeholder to plan, develop, execute and measure omnichannel digital marketing campaigns that drive marketing qualified leads. Leverage customer data to delivery right message/content throughout the buyer journey, from awareness to customer loyalty.
  • Conduct competitor and customer analysis, and develop campaigns brief including competitor position, audience personas, USP, brand positioning, messaging architecture, audience personas, tactical plan and allocations of media spend.
  • Build, execute and optimize on digital marketing campaigns by leveraging Google Analytics, CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels. Allocate and optimize media spend across channels to maximize ROAS.
  • Work through content strategy as a key pillar for the campaign. write high quality copy for website, landing pages, emails, paid ads, etc. Construct emails and landing pages based on approved templates, and collaboration with technical writers and designer for other campaign artifacts. Align messages, artwork, and downloads with relevant buyer stage.
  • Conduct regular analysis of campaigns and make recommendations on how to optimize outcomes; must ensure all tracking mechanisms are in place and working for all campaigns. Compile analysis into monthly reports or when needed by management. Measure key results to drive objectives (OKRs).
  • Synthesize information and data to build meaningful reports that provide insight to drive actions. Create easy to understand charts, graphics and visuals to effectively support conclusions and communicate message to stakeholders across the organization. Support weekly, monthly and quarterly reporting cadences.
Qualifications:
  • Bachelor's Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required.
  • Minimum of 5 years of experience of B2B marketing.
  • Inter/Adv knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat required.
  • Inter/Adv knowledge of Google Analytics (GA4), UTM codes and LookerStudio)
  • Inter/Adv knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.)
  • Inter/Adv knowledge of buyer journey, personas and overall lead nurture process
  • Inter/Adv knowledge of marketing automation (list management, email, landing page, forms, etc.).
  • Inter/Adv knowledge of Google Ads and LinkedIn Ads (other platforms helpful)
  • Intermediate knowledge of CMS (WordPress, Joomla, Drupal, etc.) and HTML.
  • Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.)
  • Intermediate Knowledge of social media networks
  • Intermediate knowledge of SEO (on-page, off page, link building)
  • Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels)
  • Intermediate knowledge of display networks
  • Prior work experience in related microbiology and/or life science industry a plus
*Recent certifications should be submitted.

Skills/Abilities:
  • Excellent verbal communication and ability to engage with different audiences
  • Content strategy and writing
  • Excellent written communication and ability to write engaging and persuasive advertising copy
  • Knowledge of digital marketing channels, proven through recent certifications.
  • Strong creative problem-solving supported by data-driven thinking, drawing logical conclusions from the data.
  • Exceptional project management skills and ability to hit deadlines
  • Ability to synthesize and organize a high volume of information and data.
  • Proactive and entrepreneurial mindset built on strong business acumen
  • Ability to pivot and be self-directed and accountable
  • Must be able to use discretion and independent judgment.
  • Must work in a global team environment and collaborate with stakeholders.
  • Strong skills in digital marketing strategy, planning, execution, optimization and reporting.
  • Detail oriented.
  • Bilingual (one or more: French, Spanish, etc) is also a bonus.
Working Conditions:
  • Is required to work normal office hours (with some flexibility as per the below) Monday through Friday in the Office
  • May occasionally work early morning/evenings/weekends to accommodate urgent customer requests in different time zones
Why you'll want to join our team:

Teamwork as a core value.

At Hygiena, our emphasis on teamwork and cross-functional communication enables us to build stronger bonds within our business.

Be a part of something big.

Hygiena plays a critical role in helping to prevent global health crisis such as foodborne illness, healthcare-associated infections, and other outbreaks.

Giving back to our communities.

Hygiena believes in giving back by supporting local organizations committed to improving the lives of children and youth in our communities.

Benefits and Perks:
  • 15 days of PTO & 9 paid company holidays
  • Medical with HSA employer contribution, Dental, Vision available 1st of the month after start date
  • Company paid Life Insurance, Short* and Long-Term Disability and an Employee Assistance Program
  • 401(k) with Safe Harbor and Profit-Sharing employer contributions
  • Tuition Reimbursement program
  • Charitable Contribution matching
  • Employee Referral bonus opportunities


*State paid short-term disability for California based employees

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Hygiena participates in E-Verify.

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