Revenue Optimization Specialist
3 weeks ago
Data-Driven Growth at CookUnity
CookUnity is a pioneering chef-to-you marketplace that connects talented chefs with consumers, changing the way we think about meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.
About the PositionWe're looking for a Data Scientist with expertise in forecasting and optimisation to help us drive revenue growth. In this role, you'll apply ML & time series forecasting to produce our bottom-up subscriber growth forecasts, covering new and resurrected subscribers, growth marketing, and discounts.
- Develop predictive models for yearly, quarterly, monthly, weekly, and daily forecasts across media channels (e.g., paid search, social, TV). Combine error analysis with in-depth insights about customer demand to develop and fine-tune forecasts. Success will be measured by forecast accuracy and ability to support company budgeting and scenario planning.
- Create and manage discount optimization models by category and channel, applying the model to recommend discount optimisation strategies. Analyze model effectiveness against actual outcomes, identify gaps, and recommend adjustments. Success will be measured by improved discount ROI and alignment with overall growth and financial objectives.
- Analyze channel performance, mta inputs conduct incrementality tests, and develop regression models and baselines for spend optimization. Deep dive into trials, acquisition history, conversion rates, discounts, and offers, and marketing strategies to deliver the insights the growth team needs to improve budget efficiency and alignment budgets with CookUnity's annual goals. Success will be measured through improvements in incremental revenue and CAC.
Key Responsibilities:
- An advanced degree in Math, Physics, Statistics, Economics, Computer Science, or similar domain.
- 6+ years of experience in marketing data analytics.
- 3+ years experience with multi-touch attribution.
- Experience working with media mix modeling, marketing measurement and attribution, targeting, creative optimization, online purchase funnel optimization, user segmentation, cohort analyses, time series analyses, regression models, etc.
Benefits Package:
- Health Insurance coverage.
- 401k Plan.
- Unlimited PTO.
- 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical.
- FAMILY LEAVE: ****12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid.
- Compassionate Leave: 3-5 days each time the need arises.
- A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly.
- Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle.
- Personalized Spanish coach.
Estimated Salary:
The estimated salary for this position is $170,000-$190,000 USD annually.
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