Marketing Director

1 day ago

Whippany, New Jersey, United States Bayer Corporation Full time
Job Summary

We are seeking a highly skilled Marketing Director to lead our category vision and innovation strategy. The successful candidate will be responsible for setting the long-term strategies for a global power brand and achieving short and long-term financial commitments.

Key Responsibilities
  • Manage and deliver category portfolios' profits and losses, in addition to allocated budgets.
  • Deliver marketing plans that align with CH U.S. strategy and operational objectives.
  • Set key performance indicators to track efficiencies of marketing promotion and information (i.e., P&L) budget spend.
  • Oversee execution of marketing plans and allocate resources for multiple brands, other functional teams, and external vendors.
  • Approve advertising copy and media plans, consumer and trade promotion strategies, package design, and market research plans.
  • Lead relationships with external partners, vendors, and third-party manufacturing companies.
  • Understand the impact of consumer and customer trends on the in-scope brands' plans, revenue, and profit.
  • Identify business opportunities through full understanding of the interrelationships of key financial indicators and their impact on the division's top-line and bottom-line.
  • Supervise team to achieve category/brand objectives and clearly stated standards of performance.
Requirements
  • BA/BS degree.
  • Meaningful experience in driving growth through holistic brand building across the consumer journey.
  • Experience with P&L delivery.
  • Highly skilled in driving excellence in execution, while having strong ability to strategize and see the big picture.
  • Remarkable collaboration skills – brings out the best in people.
  • Growth mindset: seeks new and better ways to drive growth.
  • Possesses adept influencing skills across multiple levels and functions, articulate and persuasive communication style.
Preferred Qualifications
  • MBA highly preferred with at least 7 years of CPG/healthcare marketing experience.
  • Strong leadership skills that engage, energize and enable multi-functional teams to execute with excellence.
About Bayer

Bayer is a global life science company with a rich history of innovation and commitment to science for a better life. We offer a wide variety of competitive compensation and benefits programs.

We are an equal opportunity employer and welcome applications from diverse candidates. If you meet the requirements of this unique opportunity, we encourage you to apply now.

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