Marketing Program Manager for Diagnostics and Genomics

4 weeks ago

Texas City, Texas, United States Agilent Full time
Job Overview

As a Marketing Program Manager for Diagnostics and Genomics, you will be responsible for planning, designing, and executing marketing activities within the Diagnostics and Genomics Group (DGG) in the Americas Field Organization (AFO). The primary objective is to generate demand to support profitable sales and growth within the region. In this position, you will effectively design regional marketing programs and execute the global marketing strategy to establish and implement a go-to-market strategy for the AFO region. Additionally, you will develop the business case to select the appropriate program tactics and report the success of your programs. Collaborating with the AFO Field Marketing team, Commercial Marketing, and Worldwide (WW) product management, you will govern all outbound aspects of new product launches and manage the portfolio-mix through the entire product life-cycle. The role also involves working with different commercial stakeholders to establish compelling messaging and positioning for Agilent products and services in relevant markets, create awareness, generate demand, and enable the sales team through guidance, tools, and training. The Marketing Program Manager also develops and shares business intelligence and insight to drive sales channel behavior in close collaboration with the Head of Sales and District Managers in AFO.

Key Responsibilities
  • Develop and execute marketing strategy in AFO by assuming overall responsibility for the implementation of marketing programs and activities in AFO. This includes:
    • Providing feedback and implementing both global and regional plans and programs.
    • Measurement and evaluation of marketing programs. Implementation of corrective actions to ensure delivery of targeted results & objectives.
    • Collaboration with DGG MPMs to discuss regionalization, market trends, events, and training needs, as well as local activities and product launches.
    • Driving in-depth technical product and application discussions around campaigns and new product launches with Product Specialist and Field Application champions.
    • Developing, deploying, and measuring promotions to stimulate sales.
    • Managing budget in conjunction with campaign architect.
  • Lead all CRM-related aspects of sales & marketing integration (CRM and reporting).
  • Define training for new product introductions and to enhance region competency, leveraging expertise from Product Marketing, Applications, R&D, and other departments as required.
  • Work closely with the AFO Demand Generation team to develop program metrics & effective tactics mix. Collaborate for all CRM-related aspects of sales & marketing integration.
  • Work with the sales channels to monitor & analyze competitive information and customer data to facilitate effective program development.
  • Coordinate with WW Product management and AFO business Managers for ongoing product management over promotion and placement changes.
Requirements
  • Bachelor's or equivalent in genomics/pathology/molecular biology/biochemistry, cell biology, or comparable, PhD preferable.
  • 8+ years of commercial experience in life science research, biopharma, or clinical/diagnostic setting.
  • Strong practical and technical knowledge of genomics technologies such as NGS, qPCR, microarrays, IHC, and automation of such workflows.
  • Excellent presentation and communication skills.
  • Ability to think strategically and translate to tactics which can be implemented to drive customer preference and demand for Agilent's diagnostics and genomics solutions.
  • Ability to engage and motivate direct sales teams across a wide geography, including the development of clear sales direction and necessary actions/owners/timelines to assure revenue optimization.
  • Demonstrated skills in teamwork, creativity, results-orientation, and strong persistence to reach goals.
  • Ability to travel ~ 35% of the time.
Additional Details

This job has a full-time weekly schedule. It includes the option to work remotely. Applications for this job will be accepted until at least October 31, 2024, or until the job is no longer posted. It is sales incentive eligible. The full-time equivalent pay range for this position is $132, $260,456.00/yr USD in the US, or $112, $188,175.00/yr CAD in Canada, plus eligibility for bonus, stock, and benefits. Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at:

Agilent Technologies, Inc. is an Equal Employment Opportunity and Affirmative Action employer. We value diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases. Agilent Technologies, Inc., is committed to diversity in the workplace and strives to support candidates with disabilities. If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please email or contact For more information about equal employment opportunity protections, please visit

Travel Required:
35% of the Time

Shift:
Day

Duration:
No End Date

Job Function:
Marketing

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