Senior Category Marketing Director for Consumer Goods

3 days ago


Buena Park, California, United States DHD Consulting Full time

At DHD Consulting, we are seeking a seasoned Senior Category Marketing Director to spearhead the growth of our Asian Foods category across US, Canada, and European markets.

Job Summary:

  • We are looking for an experienced marketing professional with a strong track record in developing and implementing short-term and long-term category strategies.
  • The ideal candidate will have 15+ years of experience in brand or product marketing, with 5+ years in a Marketing Director/Senior Brand Manager role within the CPG industry.

About the Role:

This is a full-time position based in Buena Park, CA, USA. The successful candidate will lead a team and be responsible for driving product innovation, commercial and distribution strategies, and resolving product issues.

Key Responsibilities:

  1. Develop and implement short-term and long-term category strategies for the Asian Foods category across US, Canada, and European markets.
  2. Maintain a strategic multi-year plan and roadmap to support category growth, profitability targets, and create compelling product/category messaging.
  3. Collaborate with cross-functional teams including Sales, SCM, R&D, and Operations to drive product innovation, commercial and distribution strategies, and resolve product issues.
  4. Lead the development of annual marketing plans through in-depth consumer insights on needs, preferences, and market trends; work closely with stakeholders to achieve results.
  5. Monitor product life cycles and recommend adjustments as needed, analyzing consumer satisfaction, competitor actions, sales performance, and promotional program impacts.
  6. Ensure cross-functional alignment with SCM, Operations, and R&D to support the development process and product/category strategy.
  7. Monitor the market landscape through competitive analysis and consumer insights to inform product decisions.
  8. Develop and maintain a performance dashboard with metrics (e.g., volume, profit) and create data-driven presentations for the Sales team to support sales success.
  9. Lead quarterly business reviews and present insights and updates to the leadership team.
  10. Manage and own P&L targets by categories and channels, conducting product/category analyses and recommending new products to align with company goals.
  11. Oversee and lead a team.

Requirements:

  • Bachelors degree in Marketing, Advertising, or Business Administration (MBA preferred).
  • Strong problem-solving skills and adaptability to work within ambiguity.
  • Proven ability to build relationships cross-functionally and meet business objectives.
  • Proficient in MS Office, especially Excel and PowerPoint; experience with IRI, Nielsen, and Spins is preferred.
  • Excellent communication, presentation skills, and ability to meet deadlines.
  • Ability to travel as needed.
  • Bilingual in Korean required.

Benefits:

  • Competitive compensation package, including health, dental, vision, life insurance, long-term disability, 401K plan with company match, vacation, floating holidays, and company holidays.
  • Average salary range: $150,000 - $180,000 per year.


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