Food Industry Marketing Director
1 day ago
We are seeking a seasoned marketing professional to lead our Asian Foods category in the US, Canada, and Europe. As Food Industry Marketing Director, you will be responsible for developing and executing short-term and long-term strategies to drive category growth and profitability.
Key Responsibilities:
- Develop and maintain a strategic multi-year plan to support category growth and profitability targets.
- Collaborate with cross-functional stakeholders to drive results and deliver compelling product/category messaging and positioning.
- Lead the development of annual marketing plans through deep consumer insights and partner closely with stakeholders to drive results.
- Track product life cycles and recommend adjustments as needed.
- Continually monitor and report on the market landscape using competitive analysis and consumer insights.
Requirements:
- Bachelor's Degree in Marketing, Advertising, or Business Administration (MBA preferred).
- 15+ years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in the food industry.
- Excellent agility and problem-solving skills demonstrating the ability to work within ambiguity.
- Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
- Ability to travel and manage a team.
What We Offer:
- Competitive salary: $120,000 - $180,000 per year.
- Health insurance (~80-90% company paid) for employee and dependents.
- Dental, vision, life insurance, and 401K plan.
- Vacation, floating holidays, and company holidays.
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