Brand Strategy Manager
3 days ago
Job Summary
Pulmuone Foods USA Inc. is seeking a highly skilled Brand Strategy Manager to lead the development of our Noodle category in the US and global markets.
About the Role
This exciting opportunity involves creating short-term and long-term strategies for our Noodle product line, ensuring its growth and profitability in various channels, including Club, Retail, and Food Services.
Responsibilities
- Develop and implement multi-year plans to support category growth and profitability targets.
- Maintain close relationships with cross-functional stakeholders, including Sales, SCM, R&D, and Operations teams.
- Collaborate on product innovation roadmaps, commercial strategies, and distribution planning.
- Lead annual marketing planning for the categories, incorporating deep consumer insights and market trends.
- Set and manage P&L targets by channels.
- Oversee new product development (NPD) and imports from HQ, including pricing, positioning, regulatory labeling, and packaging.
- Monitor market landscapes using competitive analysis and consumer insights.
- Manage product lifecycles, including product improvements and SKU rationalization.
- Develop marketing plans and strategies to communicate with consumers.
- Build data-driven narratives for Sales teams to achieve successful sales results.
- Determine consumer research needs and conduct marketing research.
- Support quarterly business reviews and lead presentations to leadership teams.
Requirements
- Bachelor's Degree in Marketing, Advertising, or Business Administration (MBA preferred).
- 10+ years of experience in brand or product innovation marketing, preferably in the food industry.
- Strong P&L knowledge and proficiency in MS Office, particularly Excel and PowerPoint.
- Excellent verbal, written communication skills and presentation skills.
- Ability to accomplish tasks timely and meet deadlines.
- Bilingual in Korean required.
What We Offer
- Competitive salary: $120,000 - $150,000 per year, depending on experience.
- A comprehensive benefits package, including health insurance, dental, vision, life insurance, 401K plan, and paid time off.
- The opportunity to work with a global, distributed workforce and contribute to a company that creates healthy futures for people and the earth.
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