Brand Strategy Manager

3 days ago


Buena Park, California, United States Pulmuone Foods USA Inc. Full time

Job Summary

Pulmuone Foods USA Inc. is seeking a highly skilled Brand Strategy Manager to lead the development of our Noodle category in the US and global markets.

About the Role

This exciting opportunity involves creating short-term and long-term strategies for our Noodle product line, ensuring its growth and profitability in various channels, including Club, Retail, and Food Services.

Responsibilities

  • Develop and implement multi-year plans to support category growth and profitability targets.
  • Maintain close relationships with cross-functional stakeholders, including Sales, SCM, R&D, and Operations teams.
  • Collaborate on product innovation roadmaps, commercial strategies, and distribution planning.
  • Lead annual marketing planning for the categories, incorporating deep consumer insights and market trends.
  • Set and manage P&L targets by channels.
  • Oversee new product development (NPD) and imports from HQ, including pricing, positioning, regulatory labeling, and packaging.
  • Monitor market landscapes using competitive analysis and consumer insights.
  • Manage product lifecycles, including product improvements and SKU rationalization.
  • Develop marketing plans and strategies to communicate with consumers.
  • Build data-driven narratives for Sales teams to achieve successful sales results.
  • Determine consumer research needs and conduct marketing research.
  • Support quarterly business reviews and lead presentations to leadership teams.

Requirements

  • Bachelor's Degree in Marketing, Advertising, or Business Administration (MBA preferred).
  • 10+ years of experience in brand or product innovation marketing, preferably in the food industry.
  • Strong P&L knowledge and proficiency in MS Office, particularly Excel and PowerPoint.
  • Excellent verbal, written communication skills and presentation skills.
  • Ability to accomplish tasks timely and meet deadlines.
  • Bilingual in Korean required.

What We Offer

  • Competitive salary: $120,000 - $150,000 per year, depending on experience.
  • A comprehensive benefits package, including health insurance, dental, vision, life insurance, 401K plan, and paid time off.
  • The opportunity to work with a global, distributed workforce and contribute to a company that creates healthy futures for people and the earth.


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