Consumer Experience Strategist

2 days ago


Miami FL USA, United States Publicis Groupe Full time
Job Title: Consumer Experience Strategist

Publicis Groupe is a global leader in marketing, communication, and digital business transformation. We are seeking a skilled Consumer Experience Strategist to join our team.

Job Summary

The ideal candidate will have a strategic mindset with the ability to effectively partner with our clients and internal teams to deliver deeper data-driven marketing strategies. A varied background within marketing technology, customer experience, or closed-loop marketing is required.

Key Responsibilities
  • Leverage marketing technology expertise to evolve client capabilities and streamline experiences that differentiate the brand and delight customers.
  • Partner with internal teams to translate opportunities into strategic recommendations and tactical enablement plans informed by customer insights and performance metrics.
  • Activate the product roadmap by developing and implementing CX programs across email, push, web, app, and other channels that align to key moments of opportunity within the customer's journey based on business KPIs and priorities.
  • Operationalize the product roadmap and customer experience strategy while negotiating project scope, defining implementation tasks and approach, identifying and mitigating risk, and managing client expectations.
Requirements
  • Spanish fluency is a plus
  • 2+ years of work experience in product management, marketing technology or digital consumer experience services
  • Exposure to digital, interactive, and some traditional/direct marketing (omni-channel and/or customer experience strategy experience a plus)
  • Hands-on experience working with a wide range of technology solutions powering cross-channel campaigns, next best experience personalization or ad-tech/media audience integration.
  • Experience with Oracle Marketing Cloud (Responsys), Salesforce (ExactTarget) or other similar enterprise customer contact platform
What We Offer

We offer a dynamic and collaborative work environment, opportunities for professional growth and development, and a competitive compensation package.

We are fully remote due to COVID-19, but expect to return to the office in the future. Candidate must be local or willing to relocate to Miami, FL.



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