Product Marketing Strategist

2 days ago

San Diego, California, United States Ascent Funding Full time
Product Marketing Specialist

Ascent Funding is a leading provider of innovative financial products and student support services. We're seeking a highly skilled Product Marketing Specialist to join our team.

The successful candidate will have a proven track record in managing and executing diverse marketing strategies and materials across multiple business lines. This role requires strong project management skills, the ability to manage multiple stakeholders, and experience in both marketing and sales environments.

We're looking for someone who is passionate about developing and executing marketing strategies across a wide range of materials. The ideal candidate will have expertise in developing conference marketing materials and managing inventory to align with brand standards.

The Product Marketing Specialist will be responsible for:

  • Leading the strategy and execution of product marketing materials, ensuring consistency in brand messaging and alignment with overall marketing objectives.
  • Managing and executing conference materials, ensuring that marketing resources for events are up-to-date, align with brand standards, and are distributed appropriately.
  • Developing, updating, and managing sales enablement materials to support the sales teams in achieving their targets, ensuring alignment with Ascent Funding's goals and objectives.
  • Conducting and managing competitor analysis, translating findings into actionable strategies to improve Ascent Funding's marketing efforts.
  • Overseeing the management of marketing assets, ensuring materials are readily accessible and up-to-date for internal stakeholders.
  • Collaborating with cross-functional teams, such as product development, sales, and HR, to ensure alignment across marketing initiatives and deliverables.
  • Developing product messaging that differentiates Ascent Funding's offerings in the market and resonates with target audiences.
  • Planning and executing product launches, ensuring successful collaboration with internal teams to deliver compelling and timely marketing campaigns.

The ideal candidate will have:

  • 3-5 years of marketing experience, with experience managing multiple stakeholders and balancing priorities.
  • Agency experience or experience handling multiple priorities across different stakeholders.
  • 1 year of experience in sales (e.g., attending conferences, handling sales meetings, and knowing what is needed to get deals done).
  • Strong writing, project management, and creative skills to successfully execute marketing projects.
  • Excellent organizational and project management skills, with experience coordinating marketing campaigns across departments.
  • Experience with product marketing and event marketing is a plus.

Ascent Funding offers a competitive pay package, including a base salary of $60,000 - $80,000 commensurate with experience, plus bonus and options. We also offer a comprehensive benefits package, including medical, dental, and vision coverage, 401(k) + company match, annual HSA contribution of $1,600, life insurance, disability, and critical illness, 14 paid holidays, 11 + 2 community days + birthday, snacks and drinks in the office, tuition reimbursement program, generous paid leave policies, $2,000 vacation incentive plan after 3 years + $1,000 sabbatical day, wellness, work from home funds, and more.

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