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Senior Director, Product Marketing Strategist

1 month ago

San Diego, California, United States Netradyne Full time
About Netradyne

Netradyne is a pioneering company that harnesses the power of Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem. As a leader in fleet safety solutions, we are committed to innovation and growth, with a track record of exceeding 4x year-over-year growth.

Job Summary

We are seeking a highly skilled Senior Director, Product Marketing to join our marketing organization and help drive our go-to-market strategy. This is a high-impact, high-visibility role that requires a strategic thinker capable of guiding competitive positioning and strategy, while thinking two steps ahead of industry trends.

Key Responsibilities
  • Develop and implement comprehensive go-to-market strategies for new and existing product initiatives, including audience definition, product positioning, comms architecture, and launch strategy.
  • Create clear positioning and messaging around our key products and features, developing a compelling narrative and value proposition for our products and communicating our competitive edge.
  • Equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge in partnership with sales enablement.
  • Collaborate with growth and demand generation teams to coordinate campaigns that exceed revenue goals.
  • Work closely with customer success to develop campaigns that influence cross-sell and up-sell opportunities.
  • Be the common thread between Product, Engineering, Marketing, and Sales/CS, distilling complex competitive information into simple, persuasive, and accurate messaging.
  • Conduct customer and persona research for various initiatives.
  • Work closely with industry experts to ensure effective thought leadership and ongoing relevance in the market.
  • Lead product launches in partnership with cross-functional teams.
Requirements
  • 8+ years of marketing experience, preferably with 5+ years of product marketing experience in the B2B SaaS space.
  • Out-of-the-box thinker ready to get creative and take risks in building a strong product-led revenue engine.
  • Track record with a modern marketing mix.
  • Has developed value-based narratives and created thought leadership.
  • Uses data and research to back recommendations and decisions.
  • Proven successful experience collaborating with cross-functional teams, including sales, enablement, product, and more.
  • Strong project management skills.
  • Self-starter with the ability to succeed in a fast-paced and rapidly changing environment.
  • Stand-out verbal and written communication skills.
  • Previous start-up experience is a huge plus.
Economic Package
  • Salary $200,000 - $240,000
  • Company-paid medical, dental, and vision coverage
  • Three health care plan options
  • PTO and sick leave
  • 401(K) with company match
  • Disability and life insurance benefits
  • $50 phone stipend per pay period

We are committed to an inclusive and diverse team. Netradyne is an equal-opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.