Brand Development Specialist

1 week ago


Brooklyn, Wisconsin, United States Heaven Hill Brands Full time
Job Title: Samson & Surrey Brand Development Specialist - New York CityJob Summary

This is a field position with a required base location in New York City (Manhattan or Brooklyn preferred). The successful candidate will be responsible for driving sales, awareness, trial, and education of the Widow Jane Portfolio, with a secondary focus on Samson & Surrey's world-class caliber stable of craft spirits.

Key Responsibilities
  • Gain new distribution points through-out key accounts within assigned market.
  • Conduct staff training's and secure menu placements and features at key and target accounts.
  • Host trade at the Widow Jane Distillery to build relationships and drive sales.
  • Assist in execution of the developed sales plan with our internal sales team and distributor partners, and work with the distributor sales team to build our brands in key accounts.
  • Support sales teams in market with distributor trainings or meetings, account trainings and trade events.
  • Lead trade and consumer events to foster brand advocacy for Widow Jane portfolio.
  • Provide monthly recaps on progress against KPIs, customer updates, and brand competitive activity.
  • Participate in regional and national trade events that support meeting the objectives for the company.
  • Monitor industry trends, competitor activities, and consumer behavior to inform and adapt activation strategies, ensuring they remain relevant and effective.
Requirements
  • Bachelor's Degree in Business, Sales, Marketing, related degree or equivalent experience.
  • Minimum 5 years of field sales or ambassador/advocacy experience for brands or distributors.
  • Deep connections within the home market bartending & beverage trade community and influencers in the spirits industry.
  • In-depth knowledge and passion for spirits, strong Whiskey knowledge preferred.
  • Experience working with craft brand(s) preferred.
  • Excellent public speaking & presentation skills.
  • Flexibility to frequently work nights and weekends.
  • Responsible use of social media (Facebook, Twitter, Instagram).
  • Ability to use technology in presentations, tool building, and reporting.
  • Strong interpersonal, influencing, and negotiating skills.
  • Exceptional organizational and prioritization skills.
  • Exceptional ability to follow up with market teams, accounts, and other partners.
  • Ability to travel to markets outside the home market as required to perform job function.
  • Must be at least 21 years of age.
Benefits
  • Paid Vacation.
  • 11 Paid Holidays.
  • Health, Dental & Vision eligibility from day one.
  • FSA/HSA.
  • 401K match.
  • EAP.
  • Maternity/Paternity Leave.


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