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Digital Marketing Manager

4 weeks ago

Nashville, Tennessee, United States Lumen Inc Full time
About Lumen

Lumen is a leading provider of digital solutions, connecting people, data, and applications with speed, security, and ease. Our mission is to ignite business growth by empowering our customers to thrive in a rapidly changing world.

The Role

We are seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing campaigns that drive business results. Your expertise in paid media campaign planning, execution, and reporting will be essential in helping us achieve our marketing goals.

Main Responsibilities
  • Campaign performance analysis and reporting for digital programs, including programmatic display advertising, paid social advertising, paid search advertising, content syndication, and ABM with Demandbase.
  • Building PowerPoint slides to report results monthly.
  • Partnering with the lead generation team to build reporting that measures daily, weekly, monthly impacts of paid media on inbound calling, chat, or form fills and how those impacts are influencing revenue.
  • Providing data to build standardized campaign tracking dashboards using Salesforce and/or Tableau, pulling in data from multiple platforms.
  • Effectively communicating campaign performance to internal stakeholders.
What We Look For in a Candidate
  • 2-4 years of relevant digital marketing experience.
  • Digital advertising certifications, internships, and/or college-level coursework.
  • Strong reporting and data analysis skills.
  • High attention to detail.
  • Self-driven and initiative-taking with a 'can-do' attitude.
  • High proficiency in Excel.
  • Strong organization, presentation, writing, and oral communication skills.
  • Excellent time management skills.
  • Solid interpersonal and relationship-building skills and the ability to work on cross-functional teams.
Compensation

The starting salary for this role differs based on the employee's primary work location. Employees typically do not start at the top of the range, though compensation depends on each individual's qualifications.

Location-based pay ranges are as follows:

  • $63,980 - $85,300 in AR, ID, KY, LA, ME, MS, NE, SC, and SD.
  • $67,340 - $89,780 in AZ, AL, FL, GA, IN, IA, KS, MO, MT, NM, ND, OH, OK, PA, TN, UT, VT, WV, WI, and WY.
  • $70,710 - $94,270 in CO, HI, MI, MN, NV, NH, NC, OR, and RI.
  • $74,070 - $98,760 in AK, CA, CT, DE, DC, IL, MD, MA, NJ, NY, TX, VA, and WA.

As with the pay range variety that's based on the region of a country, specific offers are determined by various factors such as experience, education, skills, certifications, and other business needs.

Legal Statements

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Requisition #: 335651

Background Screening

If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Equal Employment Opportunities

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status.

We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments, or training.

Disclaimer

The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.

Salary Range

Salary Min : 63980

Salary Max : 98760

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience, and other relevant factors.

This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here.

As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance your physical, mental, emotional, and financial wellbeing. You can learn more by clicking here.

Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.

Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.

Application Deadline

11/02/2024