Product Marketing Manager

4 weeks ago


Nashville, Tennessee, United States Cengage Group Full time

Unlock the Power of Learning

Cengage Group is a global education technology company that enables the power and joy of learning with trusted, engaging content and integrated digital platforms. We serve millions of learners worldwide, providing affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready.

About the Role

We are seeking a Product Marketing Manager to join our team. As a Product Marketing Manager, you will be responsible for marketing a portfolio of subject areas and products. You will work closely with product team members, sales, faculty marketing, advocacy marketing, and brand creative services to make a significant impact.

Key Responsibilities

  • Develop and execute marketing strategies to drive revenue, retention, and growth goals.
  • Partner with product teams to craft internal and external messaging about new and existing capabilities, features, and products.
  • Collaborate with cross-functional teams to create customer-facing events and presentations to drive activations, sales conversions, and customer usage.
  • Analyze business performance and align marketing strategies to most important portfolio drivers.
  • Compile analytics for sales and marketing campaigns and share feedback with respective teams.

Requirements

  • Bachelor's degree or equivalent experience, preferably in Marketing, Business, Sales, or Communications.
  • 3+ years of Marketing or Sales experience.
  • Outstanding presentation skills in person and in a virtual environment.
  • Strong social skills; ability to work well with other team members, customers, sales, and collaborators across the organization.
  • Outgoing and positive with a focus on building and maintaining relationships.
  • The creativity and resourcefulness needed to build engaging content strategies.
  • Passionate about digital education and customer outcomes.
  • Experience working with a sales force a plus.
  • Basic sales training video creation and editing skills a plus.

About Cengage Group

Cengage Group is committed to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. We take great pride in our commitment to providing a workplace that values diversity, engagement, and discovery.

Compensation

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.



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