Director of Demand Generation

17 hours ago


McKinney, Texas, United States oilandgas Full time
About the Role

We are seeking a highly skilled Director of Demand Generation to lead our demand generation team and drive a steady and predictable growth strategy.

This role will require hands-on management of demand generation tactics and strategic thinking, as well as experience in digital marketing, lead generation, marketing automation, and data analysis.

Key Responsibilities:
  • Develop and implement demand-generation and account-based marketing strategies across multiple healthcare verticals.
  • Create and execute integrated marketing campaigns across various channels, including email marketing, content marketing, social media, SEO, SEM, and events that drive engagement and conversions.
  • Utilize marketing automation tools, like Hubspot and Instantly, to increase conversion rates and drive qualified leads to the sales team.
  • Lead the demand generation team by crafting and executing a comprehensive growth strategy aimed at building and nurturing a diverse, highly skilled in-house team.
  • Use data-driven insights to continually assess and optimize campaign performance, ensuring maximum ROI and effectiveness.
Qualifications:
  • Minimum 5+ years in Demand Generation or Growth Marketing; 2+ years in a marketing management position.
  • Bachelor's degree in Marketing or Business, bonus but not required.
  • B2B SAAS experience is preferred.
Benefits:
  • Weekly In-House Chiropractic Care
  • 4 Company Provided Lunches Weekly
  • Regular Company Outings/Team Bonding Events
  • Professional Development Training from Leading Sales Industry Experts
  • Short-term Disability and Life Insurance
  • Full Medical, Dental, and Vision Health Benefits
  • Matching 401(k) up to 4%
  • Flexible Vacation & Paid Time Off

We are an equal opportunity employer and welcome applications from diverse candidates.



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