Director of Social Media and Earned Media

1 week ago


FL United States Loud and Live Inc Full time
Job Title: Director, Social and Earned Media

Loud And Live Inc is seeking a highly skilled and experienced Director, Social and Earned Media to join our team. As a key member of our marketing department, you will be responsible for developing and executing social media and earned media strategies that drive maximum visibility and engagement for our clients across various industries.

Key Responsibilities:
  • Lead the earned media team in driving growth and innovation for our agency clients, live event properties, and entertainment business.
  • Mentor and support team members' growth, development, and performance.
  • Develop and execute cutting-edge social and earned media strategies tailored to agency clients, live event properties, and entertainment campaigns.
  • Be the first to understand, evangelize, and implement best practices, formats, innovations, and opportunities in social content to ensure the agency stays ahead of industry trends.
  • Leverage data, analytics, and social listening to drive strategic and creative improvements across social accounts, optimizing performance both individually and across campaigns.
  • Stay up to date on industry trends, emerging platforms, and media consumption behavior to drive innovative for Loud And Live's roster of clients.
  • Develop and execute comprehensive earned media strategies that align with the company's overall marketing and brand client objectives.
  • Identify opportunities for brand exposure through media placements, influencer partnerships, PR campaigns, and organic social strategies.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • 8-10+ years of relevant experience in PR, media relations, or earned media management, preferably within an agency or experiential marketing environment.
  • Extremely familiar with the social media landscape and products (organic and paid) and how they can be leveraged for key marketing objectives.
  • A broad understanding of digital marketing and how social media contributes to brand/business growth.
  • Extensive experience in social-first creative agencies, leading organic & paid social, and social-first campaigns.
  • Proven track record of successful media placements, and organic brand-building campaigns.
  • Strong understanding of media landscapes, influencer marketing, and social media platforms.
  • Demonstrates ability to analyze and understand audience traits and behaviors on social media, both globally and locally with proven success in creating and executing strategy.
  • Demonstrates experience handling multiple clients, projects and workstreams across different territories and proven experience working with or for complex organizational structures.
  • Passion and experience delighting clients and going above & beyond.
  • Exceptional communication skills, both written and verbal with the ability to craft compelling stories and pitches.
  • Passion for experiential marketing and a deep understanding of how earned media can amplify brand experiences.
  • Strategic thinking and analytical skills, with the ability to assess campaign performance and adjust tactics as needed.
  • Ability to multitask and manage multiple campaigns simultaneously in a fast-paced environment.


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