Social Media Director

3 months ago


North Miami, United States HR Exchange Full time

We are seeking a creative Social Media Director to lead social media strategy and execution for our beauty, jewelry, makeup, and wellness brand. The role focuses on increasing brand awareness, driving engagement, and building a loyal customer base through innovative campaigns. This person will manage a team of 5 and present the strategies to C-level executives in a professional manner.

Responsibilities:

  • Develop Social Media Strategy: Create and implement social media strategies across platforms (Instagram, TikTok, Meta, Facebook, X, and more ) both Organic and paid.
  • Content Oversight: Manage the creation and strategy of engaging, visually appealing content.
  • Community Engagement: Foster a strong online community and interact with followers.
  • Campaigns: Plan and execute social media campaigns aligned with product launches and promotions.
  • Analyze & Report: Track performance metrics and adjust strategies to optimize results.
  • Influencer Partnerships: Build relationships with influencers and brand ambassadors.
  • Trendspotting: Stay updated on beauty and digital trends to keep the brand innovative.
  • Team Leadership: Manage the social media team and collaborate across departments.

Qualifications:

  • 5+ Years of experience as a social media director
  • Proven experience in social media within beauty, wellness, or related fields.
  • Strong knowledge of social media platforms, trends, and content creation tools.
  • Leadership skills and a data-driven mindset.


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