Social Media Director
2 months ago
We are seeking a creative Social Media Director to lead social media strategy and execution for our beauty, jewelry, makeup, and wellness brand. The role focuses on increasing brand awareness, driving engagement, and building a loyal customer base through innovative campaigns. This person will manage a team of 5 and present the strategies to C-level executives in a professional manner.
Responsibilities:
- Develop Social Media Strategy: Create and implement social media strategies across platforms (Instagram, TikTok, Meta, Facebook, X, and more ) both Organic and paid.
- Content Oversight: Manage the creation and strategy of engaging, visually appealing content.
- Community Engagement: Foster a strong online community and interact with followers.
- Campaigns: Plan and execute social media campaigns aligned with product launches and promotions.
- Analyze & Report: Track performance metrics and adjust strategies to optimize results.
- Influencer Partnerships: Build relationships with influencers and brand ambassadors.
- Trendspotting: Stay updated on beauty and digital trends to keep the brand innovative.
- Team Leadership: Manage the social media team and collaborate across departments.
Qualifications:
- 5+ Years of experience as a social media director
- Proven experience in social media within beauty, wellness, or related fields.
- Strong knowledge of social media platforms, trends, and content creation tools.
- Leadership skills and a data-driven mindset.
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