Marketing Automation Strategist

{"title": "Marketing Automation Specialist", "description": "Marketing Automation Specialist

Lands' End is seeking a detail-oriented and experienced Marketing Automation Specialist to join our dynamic marketing team. As a key member, you will be responsible for managing and optimizing our marketing automation platform to drive lead generation and customer engagement strategies effectively for a B2B organization.

Key Responsibilities:

• Design, execute, and optimize complex marketing automation workflows using Salesforce Marketing Cloud Account Engagement.
• Develop and execute sophisticated email marketing campaigns, including dynamic content, segmentation, A/B testing, and performance analysis.
• Create and maintain automated lead nurturing workflows.
• Collaborate closely with marketing, sales, and IT teams to ensure seamless integration and functionality of marketing automation with CRM and other systems.
• Create and manage audience segments, ensuring accurate targeting, data hygiene, and personalized communications.
• Monitor and analyze campaign performance metrics to understand effectiveness, identify areas for improvement, and provide recommendations for optimization.
• Create enhanced landing pages using MCAE landing page builder, incorporating HTML, CSS, JavaScript, and AMPscript to improve user experience.

Requirements:

• Proven experience of 2+ years working with Salesforce Account Engagement, ideally in a B2B environment.
• Strong understanding of CRM systems (Salesforce) and their integration with marketing automation platforms.
• Proficiency in developing and executing email marketing campaigns and workflows.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Bonus: Experience working with Middleware (e.g., MuleSoft).
• Ability to travel 10 days per year.

Education & Experience Requirements:

• Bachelor's degree in marketing or equivalent experience.
• 3+ years of relevant work experience.

Lands' End is an Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. We are committed to creating a welcoming, safe, and inclusive environment for all. Our strength in work and life comes from the combination of our experiences, backgrounds, and talents. It's what we do as people that makes Lands' End a great place to work.

", "lang_code": "en-US"}

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