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Marketing Automation Strategist

2 months ago

Dodgeville, Wisconsin, United States Lands' End Full time

About Lands' End

Lands' End is a leading apparel company dedicated to creating a more comfortable world. We prioritize our employees, community, and planet, fostering a welcoming and inclusive environment for all. Our strength lies in the combination of diverse experiences, backgrounds, and talents.

Job Summary

We are seeking a detail-oriented and experienced Marketing Automation Specialist to join our dynamic marketing team. As a key member, you will be responsible for managing and optimizing our marketing automation platform to drive lead generation and customer engagement strategies effectively for a B2B organization.

Key Responsibilities

  • Design, execute, and optimize complex marketing automation workflows using Salesforce Marketing Cloud Account Engagement.
  • Develop and execute sophisticated email marketing campaigns, including dynamic content, segmentation, A/B testing, and performance analysis.
  • Create and maintain automated lead nurturing workflows.
  • Collaborate closely with marketing, sales, and IT teams to ensure seamless integration and functionality of marketing automation with CRM and other systems.
  • Create and manage audience segments, ensuring accurate targeting, data hygiene, and personalized communications.
  • Monitor and analyze campaign performance metrics to understand effectiveness, identify areas for improvement, and provide recommendations for optimization.

Requirements

  • Proven experience of 2+ years working with Salesforce Account Engagement ideally in a B2B environment.
  • Strong understanding of CRM systems (Salesforce) and their integration with marketing automation platforms.
  • Proficiency in developing and executing email marketing campaigns and workflows.
  • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
  • Bonus: Experience working with Middleware (e.g., MuleSoft).
  • Ability to travel 10 days per year.
  • Education & Experience Requirements: Bachelor's degree in marketing or equivalent experience. 3+ years of relevant work experience.