Product Marketing Strategist
6 days ago
Frontera Health, Inc. is revolutionizing pediatric healthcare by developing a cutting-edge platform that delivers essential therapies to rural families. As the Head of Product Marketing, you will be instrumental in shaping Frontera Health's market presence and driving product adoption.
Responsibilities
- Develop a comprehensive product marketing roadmap aligned with Frontera Health's overall business objectives.
- Conduct market research and competitive analysis to identify market opportunities, understand customer needs, and assess the competitive landscape.
- Craft compelling product positioning that resonates with target audiences, including parents, caregivers, healthcare providers, and payers.
- Lead the development and execution of go-to-market strategies for new product launches and expansions.
Requirements
- Proven track record in building and scaling product marketing functions from the ground up.
- Deep understanding of the healthcare industry, with a preference for experience in pediatrics, early intervention, or behavioral health.
- Strong analytical skills and ability to leverage data to inform decision-making.
Salary Range: $150,000—$200,000 USD per year.
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