Growth Marketing Strategist

3 weeks ago

Denver, Colorado, United States Xima Full time
Job Title: Growth Marketing Strategist

We are seeking a highly motivated and goal-driven Growth Marketing Strategist to support the planning, coordination, and delivery of marketing and communications strategies that drive our sales growth.

About Xima Software

Xima Software is a multi-year Top Workplace award winner. Our flagship software, Chronicall, and cloud-based software, Xima CCaaS, empower businesses to make better decisions, streamline their processes, and achieve their goals by providing clear and concise historical and real-time call data.

Position Highlights:
  • Estimated salary range: $80,000 - $90,000 per year, based on location and experience.
  • A competitive benefits package, including medical, dental, vision benefits, vacation and sick pay, 401(k), hybrid work options, and paid parking.
  • Opportunities for professional growth and development in a dynamic and expanding company.
Responsibilities:
  • Develop creative, multi-channel marketing campaigns to engage target personas and convert them into qualified leads.
  • Create and manage nurture campaigns, in partnership with sales, to move leads through the funnel to closed-won deals.
  • Manage digital advertising spend across multiple platforms, including 6sense, Google, LinkedIn, and others.
  • Identify new opportunities for content and execute written content at a high proficiency.
  • Create brand awareness and generate leads by engaging with customers, prospects, and partners at various events.
  • Coordinate and execute company trade show logistics, including procurement, shipping, booth setup and take down, etc.
  • Support the development and execution of marketing plans, campaigns, and strategies.
  • Order company promotional materials and maintain inventory.
  • Compile marketing reports and assist in analyzing marketing data and lead generation to inform future marketing strategies.
Requirements:
  • Minimum of 3-5 years of experience in a marketing-related role.
  • Post-secondary degree or certificate in marketing or a related field.
  • Ability to write and communicate effectively and creatively.
  • Critical thinking skills with strong problem-solving and research proficiencies.
  • Excellent interpersonal skills and ability to build relationships through social skills and friendly disposition.
  • Detail-oriented with solid organizational and multitasking skills.
  • Ability to work under pressure and meet strict deadlines.
  • Strong systems proficiency with the capacity to learn and utilize other software platforms to enhance marketing efforts.
  • Experience with marketing automation tools and building sales-connected workflows within CRM (Salesforce, Hubspot, and 6sense preferred).
  • Experience with online analytics tools/dashboards and KPI tracking.
  • Experience in digital ad management and budgeting.
  • Ability to work outside normal business hours occasionally for events.
  • Anticipated travel of 10% domestically.

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