Digital Marketing Specialist

3 weeks ago


Colorado Springs, Colorado, United States DTC Jobs Full time

Drive Performance with Our PPC/SEO Marketer Role

We're a private community connecting top talent with leading DTC e-commerce companies. Our goal is to build in-house teams by matching the right professionals with the best opportunities.

Key Responsibilities:

  • Manage and optimize PPC campaigns across Google Ads, Bing Ads, and other search platforms to meet performance goals (CPA, ROAS, conversion rates, etc.).
  • Develop and implement A/B testing strategies for ad copy, bidding strategies, and landing pages to improve conversion rates.
  • Write compelling and persuasive ad copy to attract and engage target audiences.
  • Collaborate with the design and marketing teams to ensure landing pages are optimized for conversions.
  • Monitor, analyze, and report on campaign performance metrics, including CTR, CPC, CPA, and ROI.
  • Stay up to date with industry trends, new ad formats, platform updates, and search engine algorithms to ensure ongoing optimization.
  • Manage and allocate PPC budgets efficiently to maximize results while minimizing spend waste.
  • Create detailed performance reports and present findings and recommendations to stakeholders.

Requirements:

  • Proven experience managing PPC campaigns on Google Ads, Bing Ads, and other search platforms.
  • Proficiency in analyzing performance metrics and making data-driven decisions to improve campaigns.
  • Experience in A/B testing for ads, bidding strategies, and landing pages to optimize conversion rates.
  • Strong copywriting skills for crafting effective and engaging PPC ads.
  • Familiarity with analytics tools such as Google Analytics and campaign management platforms.
  • Familiarity with additional digital marketing channels (SEO, display ads, retargeting).

Benefits:

  • Extensive Network of +200 DTC Brands: Exposure to state-of-the-art strategies, tactics, and processes in the DTC space by our extensive network.
  • Secure Payments: We verify all of the payment arrangements through us to be secure so you don't have to risk getting scammed.
  • Direct Talent Matching: We handpick the best opportunities according to your profile and directly connect you with companies, cutting down the lengthy process of hunting for a job.
  • Community & Networking: In placing, you will be part of a very exclusive community that will grant continued access to connections for limitless networking opportunities.


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