Machine Learning Engineer
1 day ago
**About the Role:**
We are seeking a highly skilled Machine Learning Engineer to join our team at General Motors. As a Staff Machine Learning Engineer, you will be responsible for driving the vision and execution of LiftIQ (Marketing Experimentation and Optimization Platform).
The ideal candidate will have expertise in building scalable machine learning data products for experimentation and optimization, including experiment design, statistical and ML models for measurement, optimization, and personalization leveraging 1P/3P data sources.
You will collaborate with cross-functional teams, including engineering, data science, and UX/UI design, to build and refine the platform that enables experimentation, measurement, and optimization.
In this role, you will work closely with stakeholders in GM's vehicle brands, subscriptions, and customer care product, as well as the Performance Driven Marketing team to ensure business acceptance of models, metrics, visualization of experiment performance, and optimization.
The successful candidate will be responsible for developing platforms, tools, and democratized capabilities that allow stakeholders and data scientists to identify marketing initiatives with high return on investment.
Our team is focused on delivering future-focused, consumer-centric, personalized solutions that allow GM to stay proactive and nimble in our exciting transition to EVs.
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