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Marketing Communications Director
1 month ago
The Marketing Communications Director is a key leadership role responsible for developing and executing the strategic direction of ASQ's marketing and communications team. This team is comprised of campaign strategy, owned & paid channel strategy, marketing automation strategy & execution, marketing and communications operations, analytics, ASQ's digital video content platform - ASQTV, and external Society public relations and communications.
The ideal candidate will have strong strategic leadership, organizational, and communication skills, with the ability to manage multiple projects & campaigns simultaneously while being able to adapt to change. The successful candidate will have a demonstrated history of successfully working with cross-functional teams to build effective relationships with both internal and external stakeholders and who have previous strategic leadership experience.
The Marketing Communications Director will be responsible for leading the development of association vision and marketing strategy supporting ASQ brand positioning, membership retention & acquisition, corporate training lead generation, learning product sales, publication sales, conference registration, and new product launches. This role will also be responsible for overseeing the daily operations of the Marketing Communications team and leading the execution of initiatives.
The Marketing Communications Director will be responsible for managing the day-to-day operations of the Marketing Communications team; leading the development and execution of integrated and data-driven marketing and communication strategies. This role will also be responsible for driving business objectives, enhancing results, and maximizing ROI to support the achievement of ASQ's strategic goals.
The Marketing Communications Director will be responsible for leading and managing brand maintenance, evolution, and reputation. This role will also be responsible for directing the Society's brand identity by overseeing brand consistency, continuity, and reputation across all channels including all design, brand guidelines, and strategy.
The Marketing Communications Director will be responsible for partnering with Executive Leadership to champion the organizational initiatives and opportunities that demonstrate a strong value proposition for our members. This role will also be responsible for collaborating with leadership to establish and report department KPIs. The Marketing Communications Director will be responsible for providing dynamic leadership and instilling a sense of urgency in achieving goals and executing marketing campaigns across ASQ's functional areas.
The Marketing Communications Director will be responsible for directing and leading external Society communications in conjunction with the Executive Leadership, Office of the Chair, the ASQ Board of Directors, committees of the board, staff, and external partners. This role will also be responsible for identifying the voice of the customer (VOC) by segment and directing the development of omni-channel (email, social, tv, print, in-person, etc.) product marketing campaigns at targeted audiences to deliver measurable organizational impact to drive greater brand equity.
The Marketing Communications Director will be responsible for leading project management of marketing and communications initiatives needed to inform organization and marketing strategies in partnership with external partners. This role will also be responsible for collaborating with internal stakeholders to maintain a comprehensive knowledge of ASQ's strategic plan, product and service solutions, work group priorities, market/economic environment.
The Marketing Communications Director will be responsible for converting business intelligence and VOC into marketing strategies that align with business objectives. This role will also be responsible for managing budget responsibilities as appropriate to minimize expenses, meet business goals, and maximize ROI. The Marketing Communications Director will be responsible for directing reporting and driving continuous improvement of marketing analytics, including tracking, analyzing, and communicating business results for all campaigns and assigned projects.
The Marketing Communications Director will be responsible for measuring engagement and effectiveness. This role will also be responsible for leveraging ASQ databases to define target markets/segments to develop effective acquisition, retention, cross-sell, and campaign strategies.
The Marketing Communications Director will be responsible for hiring, training, managing, and developing team members to effectively carry out department functions. This role will also be responsible for serving as the head of an internal marketing agency serving multiple ASQ work groups.
The Marketing Communications Director will be responsible for planning, preparing, presenting, and adhering to the marketing department annual business plan and budget, including the strategic outsourcing of creative and media agency support. This role will also be responsible for negotiating vendor contracts and monitoring vendor performance.
The Marketing Communications Director will be responsible for adhering to ASQ Competencies (TACT): Trust, Accountability, Collaboration, and Transparency. This role will also be responsible for performing all other duties as assigned.
Working Conditions and Physical Requirements:
Hybrid Office Environment with 2+ days in office at the Milwaukee Headquarters location. Must be able to travel up to 10%.
Bring Your Best:
Position Minimum Qualifications
A bachelor's degree in marketing or related field; minimum of 10 years of omnichannel marketing experience; minimum of 7 years of project management experience; minimum of 5 years of people management experience, minimum of 2 years of Customer Service Management (CRM) experience, minimum of 2 years of experience with using project management tools, minimum of 2 years Microsoft 365 experience; or equivalent combination.
Must be able to comply with attendance and timeliness policies.
The Location
ASQ is conveniently situated in downtown Milwaukee, immediately adjacent to major freeway exits and the robust downtown economy.
The Avenue MKE and Riverwalk access provides our employees easy indoor and outdoor access to shopping, restaurants, and coffee shops.
Our office space is in a historic building incorporating newly designed workstations, an option for sit/stand desks, and community and collaboration space.
We also offer a hybrid work environment that offers staff the option of working from home up to 3 days per week.
Why You Should Apply
At ASQ, our philosophy is that performance-driven pay provides a foundation for a complete benefit package that helps you live your best life, both at work and at home.
Competitive base pay, outstanding benefits, opportunities for learning and growth, programs to help you plan for the future and perks that inspire your downtime are all part of ASQ's total compensation package.
Learning and Growth
o Challenging and interesting work
o Benefits of ASQ membership
o ASQ-sponsored training
o Opportunities to achieve professional designations and certifications
o Performance management and coaching
o Tuition reimbursement
Health and Wellness
o Medical insurance
o Dental insurance
o Vision insurance
o Health savings accounts
o Flexible spending accounts
o Fun and rewarding wellness program
Total Compensation
o Competitive base pay
o Opportunity for annual merit increases
o Outstanding benefits
Planning for the Future
o Retirement savings program
o Disability income plan
o Life insurance, Accident, & Critical Illness insurance
Culture and Workplace
o Growing, global organization
o Mission-driven and committed to sharing ideas and tools that make the world work better
o Healthy work/life balance and flexible work schedules
o Positive, collaborative, team-oriented environment
o One-week winter break every December, in addition to accrued paid time off and other paid holidays
o Regular coffee socials, chair massages, peer to peer recognition, and more
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
