Marketing Growth Strategist

5 days ago


Westerville, Ohio, United States AssetWatch, Inc. Full time
Job Description

We are seeking a skilled Marketing Growth Strategist to drive customer acquisition, logo expansion, and revenue growth for AssetWatch, Inc. as a Demand Generation Leader.

This role requires a data-driven, results-oriented individual who can lead a high-performing team and work collaboratively with cross-functional teams to achieve business objectives.

The successful candidate will have a minimum of 6-8 years of experience in growth marketing/demand generation, with a proven track record of driving significant revenue growth, and a roll-up-your-sleeves mentality willing to do what it takes to drive metrics.

Estimated Salary: $120,000 - $180,000 per year.

Responsibilities:

  • Grow and own top-of-funnel marketing metrics for acquiring new logos and expanding within existing customer logos.
  • Drive demand generation efforts across various channels, including digital advertising, email marketing, content marketing, SEO/SEM, social media, and more.
  • Aceelerate new logo acquisition and facility expansion with personalized marketing content and campaigns, collaborating with sales to engage and close key accounts.
  • Directly shape and optimize multi-channel campaigns aligned to key audiences at different stages of the funnel.
  • Budget Management: Develop and manage the demand marketing budget and metrics, allocating resources efficiently to achieve maximum results.
  • Cross-functional Collaboration: Partner with and support sales leadership on sales-led activities, helping to increase conversion rates where possible.

Requirements:

  • Minimum of 6-8 years of experience in growth marketing/demand generation, with a proven track record of driving significant revenue growth.
  • Minimum 2-3 years in a leadership position, such as managing teams or spearheading strategic initiatives.
  • Ideal experience would include SaaS offerings targeted to manufacturing/industrial prospects.
  • Strong team management skills.
  • Proficiency in marketing automation tools, account-based marketing software, CRM, analytics platforms, and data analysis.
  • Excellent written and verbal communication skills.
  • Highly organized, with strong project management abilities.


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