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Social Media and Event Manager

3 weeks ago

Westerville, Ohio, United States LAWRENCE FINANCIAL GROUP Full time
Job Title: Digital Marketing Specialist
Overview:
The LAWRENCE FINANCIAL GROUP is seeking a detail-oriented Digital Marketing Specialist to oversee its online presence. This role involves creating engaging content, managing social media, and developing marketing campaigns that drive results.

Estimated Salary: $65,000 - $85,000 per year

Responsibilities:

Social Media Management:
• Post regular updates on various social media platforms, ensuring consistency and quality.
• Foster conversations with relevant communities to boost engagement and visibility.
• Create diverse content to cater to specific audience preferences.
• Collaborate with colleagues to enhance their social media presence.

Content Creation:
• Develop captivating content for social media, podcasts, and YouTube channels.
• Manage the company's online presence to maintain a unified brand image.
• Design marketing materials using Canva and other tools.
• Produce branded merchandise for promotional purposes.

Marketing Strategies:
• Plan, execute, and analyze paid marketing campaigns across multiple platforms.
• Evaluate campaign performance and optimize strategies for improved ROI.
• Help develop and manage chatbots to enhance customer interactions.

Event Planning:
• Organize events to increase brand awareness and engage with the community.
• Coordinate logistics, booking, and on-site operations for these events.
• Ensure alignment between events and marketing objectives.

Equipment Management:
• Create an inventory list and budget for equipment needs.
• Maintain, organize, and ensure readiness of necessary equipment.
• Stay updated on industry trends to recommend new tools and techniques.

Travel Requirements:
• Travel to the Dayton office as required.
• Attend conferences, events, and content creation sessions, including out-of-state activities.
• Accompany owners on personal trips to capture additional content.

Collaboration and Support:
• Provide training and resources to improve team members' marketing and social media skills.
• Offer expertise in graphic design, branding, and other marketing areas across departments.

General Marketing Duties:
• Develop comprehensive marketing plans aligned with business objectives.
• Conduct market research to identify opportunities and enhance campaigns.
• Maintain consistent branding across all platforms and materials.
• Stay current on industry trends to implement innovative marketing techniques.

Requirements:
• Proven experience in marketing, social media management, content creation, and event planning.
• Proficiency in Adobe Creative Suite, Canva, social media platforms, and scheduling tools.
• Strong skills in photography, videography, editing, and graphic design.
• Experience managing paid advertising campaigns (Facebook Ads, Google Ads, etc.).
• Knowledge of website management tools (e.g., WordPress) and SEO best practices.
• Exceptional organizational, multitasking, and communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative thinker with a passion for building brand presence and community engagement.

Preferred Qualifications:
• Experience with chatbot development and management.
• Familiarity with Bigger Pockets and other industry-related forums.
• Knowledge of podcasting tools and platforms.

What We Offer:
• Opportunity to work with a forward-thinking, passionate team.
• Creative freedom to implement and execute innovative marketing strategies.
• A dynamic work environment with opportunities for growth and professional development.

Flexible work from home options available.