Marketing Communications Specialist

4 weeks ago

Dayton, Ohio, United States FC Industries Inc Full time
About FC Industries Inc

Established in 1972, FC Industries Inc is a family-owned and operated metal manufacturing powerhouse. With a rich history of innovation and quality, we have grown into a leader in manufacturing services, providing complex programs and manufacturing solutions that lower costs and increase efficiencies.

As a Marketing and Communications Manager at FC Industries Inc, you will play a key role in shaping our brand's story and creating authentic communications that connect with our customers and team. You will showcase our incredible range of products, from precision components to advanced assemblies, highlighting the innovation and quality that set us apart.

Key Responsibilities
  • Develop and produce marketing communications to support business goals
  • Create and implement marketing strategic plans for multiple business lines
  • Manage the design, production, and distribution of media, including websites, press releases, videos, social media, events, and support materials
  • Create and maintain content for internal digital bulletin boards
  • Manage and protect brand standards for each brand and product line
  • Collaborate with content experts, including sales, engineering, IT, and HR
  • Partner with freelancers, marketing agencies, media, advertisers, community representatives, sponsorship organizers, and industry associations
  • Create, maintain, and manage corporate tradeshow booth displays
  • Represent FC Industries Inc and/or its subsidiaries for developing public relations when necessary
  • Manage related contracts, subscriptions, and budgets
Requirements
  • Bachelor's degree or equivalent experience with emphasis in journalism, marketing, or a related field
  • Minimum 5 years' experience in marketing, communications, and/or public relations
  • Proven project management skills and superior verbal, written, and presentation skills
  • Ability to think creatively and conceptually as well as analytically
  • Experience developing strong relationships with media and successfully pitching stories
  • Demonstrated knowledge of market research and business development to gather leading practice insights and discover new trends and directions and unique marketing and communication opportunities
  • Demonstrated understanding of long-term market forecasts, trends, and competitive positions to maximize advantages while executing strategy
  • Experience providing leadership in marketing and communications of multiple brands
  • Ability to conceptualize and create promo materials that accurately convey brand identity
Preferred Qualifications
  • Fluency in programs such as Adobe Photoshop and Premier
  • Web Design experience
  • Proficiency in Adobe InDesign, Photoshop, and Illustrator
  • Working knowledge of MS Clarity, Google Analytics, and Google Ads to manage site performance, SEO, and trend tracking

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