Product Strategist

2 weeks ago


New Berlin, Wisconsin, United States SWM International Full time
Job Title: Product Strategist

Mativ is a global leader in specialty materials, headquartered in Alpharetta, Georgia. We offer a wide range of critical components and engineered solutions to solve our customers' most complex challenges. With over 7,500 employees worldwide, we manufacture on four continents and generate sales in more than 100 countries.

Job Description:

The Product Strategist will manage Mativ's product marketing and market development activities and efforts for assigned product lines. This includes implementing new products, supporting existing market offerings, and driving sales and marketing communication, vendor relations, data collection, and analysis in the New Berlin location.

Key Responsibilities:
  • Develop and implement dynamic market strategies targeting specific competitors, accounts, or suppliers.
  • Drive new product/market development planning of targeted products.
  • Develop marketing plans and strategies to support overall corporate objectives.
  • Develop a team marketing approach with key suppliers to maximize resource utilization and facilitate communication on pricing, new products, and sales programs.
  • Determine resource requirements for individual projects.
  • Determine price positioning within given products and/or segments.
  • Act as a liaison to all departments to promote new product/market development and resolve conflicts that may impede progress.
  • Participate in the development and implementation of an external communications plan to promote Mativ's ability to develop new products and participate in new markets.
  • Participate directly in trade show activities as needed to assist the team and develop a plan to promote their product lines.
  • Assist with marketing communications such as website content, social media, SEO & PPC.
  • Develop relationships and new product/market opportunities; negotiate contracts and confidentiality agreements as needed.
  • Develop the technical expertise to evaluate new emerging markets and technology changes to determine potential opportunities for Mativ.
  • Call on customers with Field Sales Representatives to assist in sales penetration, provide technical assistance, and present new products and obtain market information.
  • Negotiate sales agreements and contracts with customers in cooperation with the sales team to ensure overall success of their line and business unit objectives.
  • Obtain information on competition, competitive products, processes, etc.; communicate intel to sales and management as needed regarding competition and market intelligence; obtain pricing, product offering information, as well as promotional plans.
  • Company liaison for vendor partners for business unit negotiations, special contracts, and pricing.
  • Reporting of product line sales on a monthly/quarterly basis with analytical or situational intel or commentary as needed.
  • Evaluate new ideas to determine if they should be implemented prior to strategy development.
  • Advocate for their assigned product lines internally and externally to drive education and growth.
Requirements:
  • Bachelor's degree required.
  • Minimum of 5 years of experience in a similar role preferred.
Skills We Require:
  • Computer skills: Microsoft Excel, Microsoft Word, Adobe Creative Suite preferred.
  • Ability to learn new computer systems and technology.
  • Self-starter/self-motivated individual with ability to see what needs to be done and take action as needed.
  • Business presentation skills.
  • Ability to perform quantitative analysis and projections.
  • Timely completion of complex tasks under minimal supervision.
  • Ability to write effectively and adaptably for internal and external communication.
  • Understanding of branding concepts and ability to implement creative ideas inside branding requirements.

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