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Director of Business Development and Marketing
2 months ago
The Director of Business Development and Marketing will be responsible for developing, coordinating, directing, and administering the marketing and public relations programs and services for Chateau Rehab & Healthcare Center.
Key Responsibilities- Maintain a thorough knowledge of the facility's admissions requirements, services, and requirements.
- Plan, develop, organize, implement, evaluate, and direct the facility's marketing programs to maintain and increase census and provide the community with information relative to the facility, its programs, services, and practices.
- Assist department directors in the development and use of marketing policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of their role in the marketing and public relations program.
- Assist in the development, implementation, and tracking of customer service satisfaction surveys.
- Interpret the facility's policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary.
- Ensure that public information describing the services provided in the facility is accurate and fully descriptive.
- In conjunction/coordination with the Administrator, develop and implement long-range plans for the facility in the effort to establish and maintain the marketing and public relations program.
- Serve as a liaison to the Administrator, medical staff, and other professional and supervisory staff.
- Maintain schedules for all marketing and public relations programs.
- Develop & schedule tours/personnel through the facility.
- Maintain an adequate liaison with families, residents, and community and civic leaders.
- Participate in community service projects and develop appropriate problem-solving actions.
- Schedule and participate in departmental meetings concerning the marketing and public relations programs and activities.
- Interpret resident rights to the resident, family, staff personnel as necessary or appropriate.
- Assure that adequate financial records and expense reports are submitted to the Administrator as required.
- Assure that the residents' rights to fair and equitable treatment, self-determination, individuality, privacy, property, and civil rights, including the right to wage complaints, are well established and maintained at all times.
- Coordinate special functions with all departments.
- Assist with promotions, publications, newsletters, etc., as necessary.
- Minimum 2 years experience in a healthcare setting required.
- Must possess the ability to communicate effectively, orally and in writing.
