Network Communications and Marketing Director
20 hours ago
Job Summary
As a key member of the senior leadership team for Dukes Memorial Hospital, this position reports to the market's lead CEO, with a dotted-line reporting relationship to the Regional Marketing Director. Primary responsibilities include management and implementation of overall marketing strategies encompassing advertising, community relations, media relations, internal and external communications, and other promotions for the hospital and its affiliated medical group. The Network Marketing Director will collaborate with approved vendors and CHS-based marketing and communications staff to execute digital-first, multi-channel campaigns, including measurement and reporting. This position works to ensure promotions and organizational presence are consistent with CHS and network objectives, and supports the network's strategic planning process.
Key Responsibilities:
\u2022 Develop and implement comprehensive marketing strategies to promote the hospital and its affiliated medical group
\u2022 Collaborate with internal and external stakeholders to execute marketing campaigns and promotions
\u2022 Analyze market trends and competitor activity to inform marketing strategies
\u2022 Manage and maintain relationships with vendors and marketing partners
Requirements:
\u2022 Bachelor's or master's degree in marketing, communications, journalism, or a related field
\u2022 Minimum 10 years direct marketing experience, preferably in healthcare, with reasonable leadership experience
\u2022 Strong analytical skills that demonstrate the ability to identify and act on insights that drive business results
Preferred Qualifications:
\u2022 Professional writing skills
\u2022 Excellent written and verbal communication skills
\u2022 Proficiency with Excel, PowerPoint, and Word
\u2022 Understanding of digital and print design
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced marketing professional looking to join a dynamic team, please submit your application.
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