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E-Commerce Marketing and Sales Coordinator

2 months ago

Philadelphia, Pennsylvania, United States Della Infotech Inc. Full time
Job Overview

Della Infotech Inc. is seeking a dedicated E-Commerce Marketing and Sales Coordinator to enhance the online customer journey and optimize merchandising across various brand stores. This role will involve collaborating with cross-functional teams including Audience, Paid Media, Consumer Marketing, and Data & Analytics to enrich the eCommerce experiences for our labels, rights owners, artists, and fans.

Key Responsibilities

1. Front-End Experience & Site Merchandising:

  • Utilize sales analytics and customer insights to guide store merchandising strategies, focusing on product placement and categorization.
  • Implement upselling and cross-selling strategies to boost average order values.
  • Facilitate product discovery through the use of evergreen categories and curated shopping experiences.

2. Campaign & Promotion Strategy:

  • Assist in developing promotional strategies for new music and merchandise launches.
  • Support ongoing store campaigns aligned with significant events and holidays.
  • Employ effective eCommerce tactics such as discounts and gift-with-purchase offers to drive sales.

3. Customer Acquisition & Retention:

  • Contribute to lead generation and customer acquisition initiatives.
  • Collaborate with Audience and Paid Media teams on customer segmentation and targeted marketing efforts.
  • Support loyalty and retention strategies to enhance Customer Lifetime Value (CLV).

4. Performance Analysis & Optimization:

  • Monitor, analyze, and report on performance metrics to inform strategic planning.
  • Create detailed reports for labels and rights owners.
  • Gather customer feedback through social listening techniques.
Qualifications

While related college coursework is preferred, it is not a strict requirement. We value a detail-oriented team player who is eager to learn in a dynamic environment.

About Della Infotech Inc.

Della Infotech Inc. has been a leader in the staffing industry for over a decade, successfully placing numerous candidates in both temporary and permanent roles across the United States and Canada, including partnerships with Fortune 500 companies.