Social Media Advertising Specialist

6 days ago


Birmingham, Alabama, United States Wettermark and Keith Law Firm Full time
Job Title:

Social Media Advertising Specialist

About the Role:

We are seeking an experienced Social Media Advertising Specialist to lead our paid social and video advertising efforts. As a critical member of the Marketing Team, you will be responsible for managing the company's paid social and video advertising strategy from conception through execution.

The ideal candidate will have a proven track record of developing and executing successful paid social media and video advertising campaigns, with expertise in tools and platforms such as Facebook Ads Manager, Instagram Ads Manager, and Google Ads Video.

Key Responsibilities:
  • Develop and Execute Paid Social and Video Strategies: Design and manage impactful paid social media and video advertising campaigns on various platforms, ensuring alignment with the company's marketing objectives.
  • Campaign Oversight: Manage all elements of paid social and video ad campaigns, including audience targeting, ad creation, optimization, and performance analysis.
  • Advanced Audience Targeting: Implement sophisticated audience targeting methods such as custom audiences, lookalike audiences, remarketing, custom intent, and in-market audiences.
  • Platform Proficiency: Demonstrate deep expertise in Meta platforms (Facebook and Instagram Ads Manager) and Google Ads Video.
  • Performance Analysis and Reporting: Utilize native reporting and analytics tools, including Google Analytics 4 (GA4), to continuously assess campaign performance. Prepare detailed reports on performance metrics, insights, and improvement recommendations for stakeholders.
Qualifications:
  • Professional Experience: At least 5 years of professional experience managing paid social media and video advertising campaigns.
  • Expertise in Social Media Platforms: Mastery of tools and platforms for social media advertising, including Facebook Ads Manager, Instagram Ads Manager, and Google Ads Video.
  • Analytical Skills: Strong ability to interpret data, identify trends, and make data-driven decisions.
  • Strategic Thinking: Capable of developing and implementing comprehensive social media and video advertising strategies that drive business outcomes.
What We Offer:

We offer a competitive salary range of $60-$65k per year, depending on experience. In addition, we provide a dynamic work environment, opportunities for growth and development, and a team-oriented culture.

If you are a motivated and results-driven individual with a passion for social media advertising, we encourage you to apply for this exciting opportunity.



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