Director of Public Relations and Marketing

3 days ago


Cumberland, Maryland, United States Allegany College of Maryland Full time
Job Summary

We are seeking a highly skilled and experienced Director of Public Relations and Marketing to join our team at Allegany College of Maryland. The successful candidate will be responsible for developing and implementing a comprehensive marketing and public relations strategy to promote the college's programs and services.

Key Responsibilities
  • Develop and implement a strategic marketing plan to promote the college's programs and services
  • Manage and coordinate all public relations efforts, including media relations, crisis communications, and community outreach
  • Develop and maintain relationships with local media outlets, community leaders, and other stakeholders
  • Oversee the development and implementation of marketing campaigns, including advertising, social media, and email marketing
  • Manage the college's website and social media presence, ensuring that all content is accurate, up-to-date, and engaging
  • Collaborate with the admissions and registration team to develop and implement recruitment strategies
  • Provide public relations support for the ACM Foundation
Requirements
  • Bachelor's degree in marketing, business, education, or a related field
  • Minimum of three years of experience in public relations, marketing, and other general business-related functions or related disciplines
  • Master's degree preferred in marketing, business, education, or a related field
  • Supervisory experience is preferred
What We Offer

Allegany College of Maryland offers a comprehensive benefits package to full-time employees, including medical, dental, vision, retirement, and life insurance. We also offer flexible spending accounts, health savings accounts, and ACM Tuition Waiver. Our college is committed to providing a diverse and inclusive work environment, and we welcome applications from qualified candidates from all backgrounds.



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