Marketing Campaigns Manager
4 weeks ago
About Klook
We are a leading travel technology company that enables people to explore the world through experiences and travel services. Our mission is to bring people closer together through shared experiences.
As a Marketing Manager, Campaigns, you will play a key role in driving new business growth through multi-channel marketing campaigns. You will lead the charge in quarterly campaign planning, working closely with marketing leadership and the team to ensure our campaigns are successful.
Key Responsibilities:
- Develop and execute multi-channel marketing campaigns that drive new business growth.
- Lead campaign planning and execution, working closely with marketing leadership and the team.
- Collaborate with Brand and Creative teams to develop content, creative, and messaging for campaigns.
- Work with Sales to develop high-impact marketing programs that drive business results.
- Measure and analyze campaign performance, using insights to improve efficiency and identify new opportunities.
- Identify and pursue new social sponsorship and integration opportunities that align with our brand and voice.
- Craft tailor-made social media packages for brand partners, including production budgets, editorial calendars, and distribution strategies.
- Communicate campaign insights and data to internal and external stakeholders to drive future improvements.
Key Focuses of This Role Include:
- Ensuring marketing data is properly collected and connected with systems through end-to-end testing.
- Leading Campaign Operations in the USA.
- Maintaining workflow processes by coordinating with other corporate operations teams.
- Nurturing our marketing tech stack by continually auditing its scalability, predictability, and efficiency.
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