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Monetization Product Analyst

2 months ago

San Jose, California, United States Tik Tok Full time
Key Responsibilities

TikTok stands as the premier platform for short-form mobile video, dedicated to fostering creativity and delivering joy. Our global presence spans numerous cities, including major hubs across continents.

At TikTok, creation is at the heart of our mission. Our platform is designed to nurture imaginative endeavors, and this ethos extends to the teams that make TikTok a reality.

We collectively strive to inspire creativity and spread joy—a mission that resonates with us all and drives our daily efforts.

We view every challenge as a chance to learn, innovate, and grow together as a cohesive unit.

Embracing change is our norm; we prioritize courage in our pursuits.
At TikTok, collaboration and growth are fundamental to our impact—benefiting ourselves, our organization, and the communities we engage with.

About The TikTok Monetization Product Data Science Team
We are the data science team dedicated to TikTok's monetization products, advocating for data-driven decision-making.

Our vision is to establish a world-class data science team, where data is rigorously utilized to inform all decisions.

Our mission focuses on enhancing monetization and fostering sustainable revenue growth for TikTok through the application of data science.

  • Conduct comprehensive business analysis of TikTok's monetization offerings. Assess business health, pinpoint potential risks, and uncover significant opportunities from a global standpoint, employing statistical analysis and quantitative attribution techniques.
  • Develop a robust metrics framework for TikTok's commercial products and strategic business initiatives. Perform in-depth evaluations of key metrics, trends, and performance indicators to facilitate data-informed decision-making and support strategic development plans.
  • Engage in setting business objectives, guiding key decisions, and enhancing internal management efficiency by synthesizing diverse data and information grounded in comprehensive business logic across various products and platforms.
  • From the lens of optimizing TikTok's monetization products and maximizing ROI, strategize and define essential research topics. Collaborate with product managers, engineers, sales, and strategy teams to deliver research findings with actionable insights and implementation strategies, providing decision-making support for leadership and driving data-informed business growth.
Qualifications

Minimum Qualifications:

  • Proven experience in a rapidly growing technology firm or strategic consulting environment.
Advanced degree in a quantitative field (e.g., Statistics, Operations Research, Economics, Computer Science, Mathematics, Physics) or equivalent practical experience.

  • Proficiency in SQL/Hive, R/Python; familiarity with data visualization tools; understanding of quantitative attribution methodologies.

Preferred Qualifications:

  • Exceptional analytical capabilities, strong communication and cross-functional collaboration skills, and a proactive approach to problem-solving.
  • Quick learner, highly entrepreneurial mindset with sound judgment and innovative thinking.
  • Background in digital advertising with a solid grasp of advertising products.
TikTok is dedicated to fostering an inclusive environment where employees are appreciated for their skills, experiences, and unique perspectives. Our platform connects individuals globally, and our workplace reflects this diversity. At TikTok, our mission is to inspire creativity and bring joy.

To fulfill this vision, we are committed to celebrating diverse voices and cultivating an environment that mirrors the many communities we serve.

We are passionate about this commitment and hope you share this enthusiasm.