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Product Strategy Lead, Monetization

3 months ago

San Jose, California, United States Tik Tok Full time
Job Title: Product Strategy Lead, Monetization

At TikTok, we are committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace.

We are passionate about this and hope you are too. Our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

Responsibilities:
  • Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising.
  • Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines.
  • Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making.
  • Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth.
  • Partner with cross-functional teams to execute on monetization strategies and achieve revenue targets.
  • Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising.
Qualifications:
  • Bachelor's degree in economics, statistics, engineering, or a related field.
  • 7+ years of experience in management consulting, investment banking, or tech corporate strategy.
  • Strong analytical skills with experience in market analysis and financial modeling.
  • Ability to work cross-functionally and manage multiple projects simultaneously.
  • Excellent communication and presentation skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders.
  • Comfortable working in a fast-paced and dynamic environment with tight deadlines.
  • Passion for digital advertising and social media monetization.