Product Strategy Lead, Monetization

4 days ago

San Jose, California, United States Tik Tok Full time
Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. As a key member of our Monetization Strategy team, you will have a ground floor opportunity to shape monetization efforts for TikTok.

You will partner with cross-functional leaders to assess performance and plan for the future. The Monetization Strategy & Operations organization provides business-critical insights using analysis and financial modeling, ensures cross-functional alignment of goals and execution, and helps teams drive strategic initiatives forward.

We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early-stage ideas into future-growth initiatives.

Key Responsibilities:
  • Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising
  • Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines
  • Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making
  • Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth
  • Partner with cross-functional teams to execute on monetization strategies and achieve revenue targets
  • Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising
Qualifications
  • Bachelor's degree in economics, statistics, engineering, or a related field
  • 7+ years of experience in management consulting, investment banking, or tech corporate strategy
  • Strong analytical skills with experience in market analysis and financial modeling
  • Ability to work cross-functionally and manage multiple projects simultaneously
  • Excellent communication and presentation skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders
  • Comfortable working in a fast-paced and dynamic environment with tight deadlines
  • Passion for digital advertising and social media monetization

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