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Marketing and Business Growth Manager

2 months ago

Lombard, Illinois, United States Pacific Retail Capital Partners Full time

Marketing and Business Growth Manager

Are you enthusiastic about marketing and skilled in establishing community partnerships? If you possess a creative mindset and excel in relationship building, this role may be the perfect fit for you.

Pacific Retail Capital Partners is a dynamic and integrated organization with extensive expertise in all facets of retail real estate. Our team comprises seasoned executives and strategic collaborators who leverage years of experience with prominent national shopping center owners to provide exceptional service as an operating partner and ensure effective management of the company's portfolio. Our diverse talent pool is knowledgeable in various disciplines, from investment and development to management, marketing, and leasing, enabling the company to swiftly evaluate market opportunities while effectively controlling costs and maintaining property quality.

Comprehensive Benefits and Advantages:

We appreciate our employees' contributions and time. Our dedication to your success is reinforced by competitive compensation based on experience and a comprehensive benefits package, which includes:

  • Extensive health coverage: Medical, dental, and vision insurance
  • Robust retirement options: 401(k) plan with employer matching
  • Financial protection: Life and disability insurance
  • Flexible financial solutions: Health savings and flexible spending accounts
  • Work-life balance: Paid time off and holidays

We strive to create an environment where employees can learn and grow alongside the company. Our goal is to foster a collaborative and innovative atmosphere where everyone is encouraged to contribute to our processes, decisions, planning, and culture.

Key Responsibilities:

Strategic Marketing and Planning

  • Formulate and implement comprehensive, research-driven marketing strategies to enhance asset value, boost sales, and generate revenue.
  • Oversee and adjust marketing budgets and revenue targets to align with year-end projections.
  • Craft a strategic public relations and media approach, coordinating ongoing research to support marketing and leasing initiatives.

Event and Promotion Management

  • Design and execute center events and promotional campaigns to drive foot traffic and tenant sales.
  • Manage media purchases, promotional content creation, and performance evaluation of promotional initiatives.
  • Identify and recommend suitable events for center participation and sponsorship.

Tenant and Community Relations

  • Establish and nurture relationships with store managers to maximize foot traffic, sales, and visibility.
  • Implement cross-promotional opportunities for tenants to enhance sales.
  • Maintain connections with community organizations and coordinate community engagement programs.

Digital Marketing and Communication

  • Lead the strategic direction for the center's website and digital platforms, ensuring optimization and user-friendly experiences.
  • Analyze digital metrics and strategically enhance the effectiveness of digital content.
  • Collaborate on social media content and digital marketing initiatives to effectively promote the center and its retailers.

Leadership and Team Development

  • Supervise and mentor the Marketing Coordinator, establishing measurable objectives and providing ongoing coaching and career development feedback.
  • Ensure leasing materials are current and accurate, working closely with the Leasing and Ownership Team.
  • Oversee the procurement and development of programs involving external consultants, such as PR firms and advertising agencies.

Market and Sales Analysis

  • Conduct market research to understand retail sales performance and monitor key retailer and category trends.
  • Review monthly sales reports and adapt marketing strategies based on sales performance insights.
  • Stay informed about competitive properties and market demographics.

Business Development

  • Identify and cultivate local, regional, and national clients for advertising and sponsorship opportunities.
  • Create and update business development materials, including custom presentations and demographic research.
  • Manage the execution of business development initiatives and activations in common areas.

Are you ready to elevate your career?

If you are a dynamic and innovative marketer eager to make a significant impact, we encourage you to consider this opportunity to shape the future of retail.

We are an equal opportunity employer that values diversity in the workplace and does not discriminate based on any protected status.