Digital Marketing Strategist
2 days ago
OPTO is a dynamic and rapidly growing retail store fixture manufacturing company that excels in the retail industry. Our core values revolve around relentless communication, employee and customer satisfaction, and a relentless pursuit of excellence. We are dedicated to helping our clients succeed, which in turn drives our own success.
Job SummaryAs a Digital Marketing Specialist at OPTO, you will play a vital role in enhancing our online presence and marketing strategy. Your responsibilities will include crafting promotional campaigns, managing digital advertising, and optimizing our website for SEO. You will collaborate with our design team and stay up-to-date with industry trends to drive revenue and increase awareness in the marketplace.
Key Responsibilities- Digital Advertising: Research, analyze, and optimize PPC advertising to ensure budget adherence and continuous improvement.
- Website Management: Oversee CMS, collaborate on design enhancements, and optimize for SEO.
- Email / Marketing Automation: Execute high-quality email campaigns, utilize CRM for metrics, and optimize marketing automation.
- Data Mining/Management/Reporting: Acquire and analyze customer data, create reports, and suggest performance improvements.
- General: Assist with various marketing activities, adjust ad creative, ensure brand consistency, and stay updated on industry trends.
- Bachelor's degree in digital marketing or related field.
- 5-7 years of digital marketing experience, including websites and email campaigns.
- Proficiency in PPC tools (Google Ads, LinkedIn, Facebook), SEO/SEM, and website analytics.
- Experience with marketing data management, CRM (Salesforce a plus), and marketing automation (Pardot, Marketo, etc.).
- Strong technical skills (HTML, CSS, JavaScript), and copywriting experience.
- Ability to work independently, manage multiple projects, and communicate effectively.
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Digital Marketing Specialist
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Le Mesnil-Saint-Firmin, Hauts-de-France, United States OPTO International Inc Full timeAbout OPTO International IncOPTO International Inc is a fast-paced, constantly-growing retail store fixture manufacturing company selling to the retail industry. We believe in relentlessly communicating, both to our employees and our customers, in an effort to constantly improve ourselves. We are obsessively focused on helping our clients be successful,...
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