Division Marketing Manager

1 month ago

New York, New York, United States Bright Horizons Children's Centers Full time
Job Summary

Reporting to the Senior Director of Field Marketing, the Division Marketing Manager is responsible for developing and executing integrated marketing programs to drive enrollment growth for Bright Horizons' early education and preschool centers.

This includes lead generation, local relationship and community building, in-center branding and curb appeal, partnership development, and development of marketing materials.

Key Responsibilities
  • Develop marketing strategy for division(s) in partnership with the Division Vice President using marketing & industry best practices, competitive research, and internal data analytics.
  • Own strategy, development, and execution of targeted marketing programs through field initiatives including hyper-local advertising, events, client utilization, and community engagement.
  • Partner with Center Marketing Team to drive participation in quarterly signature events.
  • Serve as primary marketing contact for all centers within supported division(s); host monthly marketing call to review upcoming events and initiatives, share best practices, conduct trainings, etc.
  • Drive effective local and regional campaigns to increase brand awareness, engagement, and lead generation.
  • Track and measure all marketing programs, optimize marketing activities based on results, and report findings out to senior leadership.
  • Develop and maintain strong partnerships with Operations, Client Marketing, Enrollment, and Talent Acquisition teams and provide a high-level of customer service.
  • Manage individual marketing budget.
Requirements
  • A Bachelor's degree in marketing or related field.
  • 5+ years' experience in marketing in a consumer brand setting, preferred.
  • Problem solving, diplomacy, and good judgment in considering the impact of decisions is essential.
  • Demonstrated skill with technologies related to marketing (CRM, reporting tools, analytics, websites, social media) essential.
  • Ability to synthesize data and reports, effectively analyze information, and make recommendations accordingly.
  • Experience with multi-site operations in a service or retail setting.
  • Ability to work independently, with multiple priorities, on deadline and on budget.
  • Excellent writing and communication skills.
  • Experience and/or ability to work with diverse teams.
  • Must be a self-starter with a sense of urgency and a commitment to delivering high-quality work consistently.

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