Vice President of Marketing

12 hours ago

Redwood City, California, United States Karius, Inc. Full time
About Karius, Inc.

Karius, Inc. is a pioneering life science company that is revolutionizing the way pathogens and other microbes are observed throughout the body.

By unlocking the information present in microbial cell-free DNA, we're helping doctors quickly solve their most challenging cases, providing industry partners with access to thousands of biomarkers to accelerate clinical trials, discovering new microbes, and reducing patient suffering worldwide.

Job Summary

The Vice President of Marketing is responsible for leading the company's marketing strategy with a strong emphasis on product marketing and ensuring exceptional customer experiences.

This role involves developing, implementing, monitoring, and executing marketing strategies for new and existing products, driving brand awareness, and fostering strong relationships with customers to enhance satisfaction and loyalty, while aligning with business goals and strengthening our market position.

Key Responsibilities
  • Develop and implement comprehensive marketing strategies to drive growth and market presence, with a focus on product marketing.
  • Lead product marketing efforts, including go-to-market strategies, product positioning, messaging, and life cycle management.
  • Coordinate and execute product launch strategies, collaborating with cross-functional teams.
  • Oversee, build, manage, mentor, and coach a high-performing marketing and customer experience team.
  • Oversee brand positioning and messaging to ensure consistency across all channels.
  • Lead initiatives to enhance the overall customer journey, ensuring high levels of satisfaction and retention.
  • Conduct market analysis to identify trends, customer needs, and competitive landscape, with a focus on product opportunities.
  • Drive digital marketing efforts, including SEO, SEM, social media, email campaigns, and content marketing.
  • Provide marketing support to the sales team, including the development of sales materials and training focused on product features and benefits.
  • Monitor and analyze marketing metrics to measure effectiveness and inform decision-making, with an emphasis on product performance.
  • Implement marketing campaigns that meet business objectives and drive leads and revenue.
  • Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts, and reporting related to marketing messaging, product development, evidence generation, and customer targeting.
  • Develop and execute a multi-channel marketing strategy by leveraging customer insights and working closely with the field sales and medical teams, medical affairs, and other teams across the company.
  • Develop messaging, marketing materials, campaigns, and programs to facilitate product adoption and increase utilization.
  • Manage marketing budget and expenditures.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • 12+ years of experience in marketing, with at least 5+ years in a senior leadership role.
  • Extensive experience in product marketing within the healthcare or life sciences industry required.
  • Previous experience as a VP or Senior Director preferred. Diagnostic, infectious disease, and/or hospital experience highly preferred.
  • Highly motivated, results-driven attitude with entrepreneurial drive and a strong track record of success in marketing.
  • Strong desire to own the product, from crafting the strategy to rolling up your sleeves and executing the tactics.

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