Senior Product Manager, Ads Strategy
7 days ago
About the Role
We are seeking a highly skilled Senior Product Manager to lead the development of our ad system, enabling businesses and brands to reach their audiences in new and immersive ways on Roblox.
Key Responsibilities
- Develop and execute a strategy for Roblox's ad partnership, driving growth and improving access to a diverse range of demand sources.
- Lead the integration with select partners and be accountable for driving ad demand at scale.
- Guide the technical design and roadmap for Roblox's ad partnership strategy.
- Partner with engineering, data science, and design to build features that enable Roblox to grow demand while maintaining the quality advertising bar.
- Devise strategies for managing ad quality, including ad fraud, integrity, and moderation in partnership with third parties.
Requirements
- Deep familiarity with video ad technology and experience working with brands, agencies, and large media companies.
- Experience with advertiser ad server products, DSP/SSP products, or other self-service ad platforms.
- Strong understanding of brand advertising measurement methods, such as brand lift, audience verification, and brand safety.
- Deep understanding of RTB advertising protocols and standards, such as OpenRTB and header bidding.
- Experience with driving standards with industry organizations, such as the IAB, MRC, GARM, and others.
About You
- Senior Product Manager with a history of working on ad systems.
- 6+ years of product management experience, with a Bachelor's degree in Computer Science, Engineering, or a similar technical field.
- E2E owner of the product development life cycle from inception through planning to launch.
- Opinionated and willing to make calls with limited information, comfortable advocating for resources and operating in a dynamic, fluid organization.
- Technical, comfortable delving into product, platform, and implementation details, engaging with engineering beyond just product and user experience needs, and designing scalable solutions.
- Metrics-driven, with proficiency in identifying, tracking, and acting upon metrics using A/B testing methods, experience identifying indicators, and working with engineering and analytics on instrumentation and monitoring.
- Closely partner with engineering and design, proficient in building extremely detailed technical specifications or wireframes.
What We Offer
- Industry-leading compensation package.
- Excellent medical, dental, and vision coverage.
- A rewarding 401k program.
- Flexible vacation policy.
- Roflex - Flexible and supportive work policy.
- Roblox Admin badge for your avatar.
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