Senior Data Strategist
3 weeks ago
As a key member of the Analytics team at Publicis Groupe, the Associate Director will play a pivotal role in shaping the future of business intelligence and data-driven solutions. This position offers a unique opportunity to help build and guide a team, contributing to the development of future brand strategies.
The Associate Director will focus heavily on utilizing large data sets, working closely with vendors like Medscape and RxN2, and incorporating technical skills in Excel, Python, and SQL. Over time, the Associate Director will be responsible for capability-building within the team, ensuring knowledge-sharing and upskilling among team members.
This role presents a unique opportunity to shape and build a high-performing analytics team while contributing to the growth and transformation of the organization's capabilities in the pharmaceutical and healthcare space. This role reports into the Director, Analytics.
Key Responsibilities:
Provide strategic leadership to senior client stakeholders and partners, particularly in the pharmaceutical space, with a focus on HCP data and NPI-level insights.
Lead the development of analytics solutions to address client business and marketing needs, particularly for healthcare and pharma clients.
Work as part of a cross-functional team, developing integrated marketing solutions to improve marketing performance and data-driven decision-making.
Manage resources across a defined client portfolio, emphasizing business intelligence and the integration of large datasets.
Lead cross-sell/up-sell strategies with an emphasis on growing client relationships in the pharma sector.
Requirements:
6 to 8 years of experience in interactive marketing or business consulting, using data to drive marketing recommendations.
3-4 years of client-facing/consulting experience with a focus on healthcare or pharma, and 1-2 years of management experience.
Strong experience in working with pharmaceutical clients, especially with healthcare professionals (HCP) and physician-level data (e.g., NPI data).
Experience with digital measurement and data technology platforms, including Excel, Python, SQL, and experience with vendors like Medscape and RxN2.
Knowledge of data visualization techniques and collaboration with teams using tools like Tableau.
Proven ability to lead and grow analytics teams, develop strategic client solutions, and influence senior decision-makers.
Degree in marketing, statistics, mathematics, or economics. An MBA or advanced degree is a plus.
What We Offer:
Competitive compensation package, including a base salary range of $106,500 - $167,500 annually.
Comprehensive benefits package, including medical coverage, dental, vision, disability, and 401k.
Opportunities for professional growth and development, including training and education programs.
Collaborative and dynamic work environment, with a focus on teamwork and innovation.
Recognition and rewards for outstanding performance and contributions to the organization.
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