Digital Marketing Specialist

4 weeks ago


Union Valley, Texas, United States Digi Solutions Full time
Job Title: Digital Marketing Specialist

At Digi Solutions, we're dedicated to driving growth through innovative digital strategies. We're seeking a skilled Digital Marketing Specialist to manage and optimize our paid search campaigns.

Key Responsibilities:

  • Develop and implement paid search campaigns across platforms like Google Ads and Bing Ads.
  • Conduct keyword research to identify high-converting keywords and ensure proper bidding strategies.
  • Create compelling ad copy and optimize landing pages to improve quality scores and conversion rates.
  • Monitor and analyze campaign performance, providing actionable insights to improve results.
  • Perform A/B testing on ad creatives, landing pages, and bidding strategies to maximize campaign effectiveness.
  • Collaborate with the SEO and content teams to ensure an integrated approach between organic and paid search strategies.

Qualifications:

  • Proven experience as a Digital Marketing Specialist or similar role (minimum 2-3 years).
  • Strong knowledge of Google Ads and Bing Ads.
  • Proficiency with SEM tools such as Google Analytics and SEMrush.
  • Experience managing large SEM budgets and ensuring a positive ROI.

Benefits:

  • Competitive salary with performance bonuses.
  • Flexible working hours and remote options.
  • Health, dental, and vision insurance.
  • Paid time off and holidays.
  • Professional development opportunities.


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