Digital Marketing Specialist
4 weeks ago
At Digi Solutions, we're dedicated to driving growth through innovative digital strategies. We're seeking a skilled Digital Marketing Specialist to manage and optimize our paid search campaigns.
Key Responsibilities:
- Develop and implement paid search campaigns across platforms like Google Ads and Bing Ads.
- Conduct keyword research to identify high-converting keywords and ensure proper bidding strategies.
- Create compelling ad copy and optimize landing pages to improve quality scores and conversion rates.
- Monitor and analyze campaign performance, providing actionable insights to improve results.
- Perform A/B testing on ad creatives, landing pages, and bidding strategies to maximize campaign effectiveness.
- Collaborate with the SEO and content teams to ensure an integrated approach between organic and paid search strategies.
Qualifications:
- Proven experience as a Digital Marketing Specialist or similar role (minimum 2-3 years).
- Strong knowledge of Google Ads and Bing Ads.
- Proficiency with SEM tools such as Google Analytics and SEMrush.
- Experience managing large SEM budgets and ensuring a positive ROI.
Benefits:
- Competitive salary with performance bonuses.
- Flexible working hours and remote options.
- Health, dental, and vision insurance.
- Paid time off and holidays.
- Professional development opportunities.
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