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Digital Marketing Specialist

1 month ago

Reston, Virginia, United States Sparks Group Full time

Marketing Analyst, Social Media Job Summary:

Sparks Group has partnered with a leading public relations firm to find a Marketing Analyst, Social Media to work on a government agency in Washington, DC. This is a hybrid role working 2 days onsite. As the Social Analyst, you will be part of a small team tasked to support a new venture building up their social media presence. There are a lot of changes as to how they conduct business and are structured allowing someone the opportunity to contribute to the growth and development of the department as well as gain experience and make an impact on the organization.

Key Responsibilities:

  • Monitor and track social media, print, broadcast, and online discussions and content across all platforms to assess conversations regarding the organization's products, services, and brand.
  • Listen to industry conversations and mentions to track patterns, verbatims, sentiments, and draw conclusions about the online presence and brand; focusing on conversations that would promote or provide customer service opportunities and insights.
  • Develop reports identifying data patterns, insights, and trends; communicate data findings to the Advisory Panel to inform online content development and responses to critical events.
  • Identify, collect, and prioritize customer inquiries and complaints; collaborate with the Social Response Team to resolve critical conversations.
  • Escalate trending conversations and issues to management and ensure proper protocols are met.
  • Work and interact with customers and employees in a fast-paced digital environment.
  • Compile and analyze qualitative and quantitative data, report results, and make recommendations based on the findings.
  • Utilize social media platforms (e.g., Facebook, Twitter, YouTube) to search, extract, and analyze content to identify opportunities to assist with crisis mitigation and brand protection.
  • Utilize various software programs (e.g., Digimind, Khoros, Google Analytics) to extract, compile, and analyze social media data sufficient to identify patterns and insights.

Requirements:

  • Bachelor's degree in a relevant field (journalism, business, communications, marketing, etc.) is required.
  • 3-5 years of professional experience.
  • Must have demonstrated experience with social media and the ability to use social media, print, broadcasting, online monitoring, and engagement tools.
  • Should be conversant in social listening software.
  • Should be able to compile and analyze qualitative and quantitative data, report results, and make recommendations based on the findings.
  • Applicants must be a U.S. citizen and able to obtain a clearance.